Rowman & Littlefield Publishers
Trim: 8½ x 11
978-1-5381-3129-9 • Paperback • June 2020 • $69.00 • (£53.00)
978-1-5381-3130-5 • eBook • June 2020 • $65.50 • (£50.00)
Karlene Noel Jennings (MSLIS, PhD, CFRE) is Executive Director of Advancement and External Relations at UNC Greensboro University Libraries. A passionate advocate for the life-changing impact of education and libraries, Karlene finds joy in creating strategic philanthropic partnerships between donors and institutions. Karlene holds a PhD from Iowa State University in Educational Leadership and Policy Studies and an MS in Library & Information Sciences from the University of Tennessee, Knoxville. She holds an M.Ed in Higher Education Administration and a M.(Cert.) in Museum Administration from the University of South Carolina and a BA in American History from Washington & Lee University. She is a master trainer for Association of Fund Raising Professionals. She is a member of CASE, AFP, and ALA; she is a member of the ALA Philanthropic Advisory Group. Karlene has co-authored two books about library advancement (ARL SPEC KIT 297: Library Development (2006) and More than a Thank You Note: Academic Library Fundraising for the Dean or Director (2009), and other writings about library development and fundraising in general.
Joyce Garczynski is Assistant University Librarian for Communications & Development Librarian at Towson University‘s Albert S. Cook Library. She obtained a Master’s Degree in Library Science from the University of Maryland, College Park in 2009 and has a Master’s in Communication from the University of Pennsylvania. Prior to becoming a librarian, Joyce was a project coordinator and research assistant at the Annenberg Public Policy Center at the University of Pennsylvania. Joyce has written numerous articles and recently wrote Fundraising: how to raise money for your library using social media (2017, Elsevier: Chandos.) In this role she teaches communication students about the research process, manages library publicity, and oversees library fundraising efforts. Joyce’s scholarship focuses on library social media. Joyce is a member of ALA, ACRL, and she is a member of the ALA Philanthropic Advisory Group.
Title PageDedicationTable of ContentsList of IllustrationsPreface 1 (Current state of) Fundraising in the Academy 2 Why Libraries Need to Fundraise and Where to Start3 Who Are Your Donors and How to Find Them4 Understanding Annual Giving 5 Demystifying Major Giving 6 Principles of Planned Giving 7 Saving, Spending, and Documenting: Gift Processing and Acceptance 8 Grasping Gifts in Kind 9 But EVERYONE has a Board! Advocacy, Friends Groups, Boards, etc.10 Engaging Donors with Events11 Securing Corporate Support12 Getting to the Bottom of Foundation Support13 Connecting with Government Grants14 Showing Impact through Stewardship Appendices Glossary of Terms BibliographyPermissionsIndex
The strength of this book is that it offers a well-rounded overview of the major aspects of fundraising in academic libraries in a concise, easy-to-read format. It is good for beginners and those needing an update on key concepts of philanthropy and stewardship. It offers excellent foundational information, key definitions, best practices, samples, and examples of forms and process.— Doody's Review Service
In their book, Fundraising for Academic Libraries: A Practical Guide, Karlene Jennings and Joyce Garczynski provide a comprehensive and yet clear plan for raising funds for academic libraries. The authors address the fundraising endeavor in its entirety and provide useful advice and pointers that will be helpful to anyone involved in fundraising for libraries. The novice can use this book as a blueprint to the fundraising process. For the experienced fundraiser, it will provide a refresher and a means of keeping themselves on track. Whether raising fund for a small library or a large one this book will be a valuable resource. This is truly a ‘soup to nuts’ guide to raising funds for academic libraries. Everything you need to know to be successful at raising funds for an academic library is addressed in this book. The years of experience of these two Academic Library Fundraisers is evident in the masterful way in which they layout the processes and all the components and possibilities involved.— Sylverna Ford, Professor, University Libraries, University of Memphis
Whether you are new to academic library fundraising or have had the privilege to work with inspirational and generous donors for many years, this book is for you. Whether you are a dean or a development officer, this book is for you. From beginning to end this comprehensive, practical and readable guide written by experienced academic library fundraisers will help you staff and organize your advancement efforts, assist you in developing strategies and strong relationships with central advancement, inspire you, and define and advise every aspect of successfully seeking private, corporate, and foundation support to move your library forward. I am cleaning off a corner of my desk, because this book will never be more than an arm’s reach away!— Cynthia A. Childrey, Dean and University Librarian, Cline Library, Northern Arizona University, Flagstaff, AZ