Linda Aldoory and Elizabeth L. Toth present an innovative socio-ecological model for understanding and building a feminist future for public relations practices. This approach acknowledges previous gaps in scholarship and practice caused by ideological, societal, mediated, and organizational factors constructing norms and expectations for gender, race, and class.
Linda Aldoory is professor of communication and associate dean in the College of Arts and Humanities at the University of Maryland College Park. She is also affiliate faculty member of the Department of Women’s Studies.
Elizabeth L. Toth is professor emerita of communication at the University of Maryland and former chair of the department. She is also affiliate faculty member of the Department of Women’s Studies.
Two of the field’s top feminist scholars have provided us with an ambitious and comprehensive assessment of gender in public relations. The volume provides a starting point for those new to the topic and a jumping off point for those eager to press forward
This book moves away from traditional liberal feminist inquiry into the pay gap and the glass ceiling and introduces a socio-ecological framework into PR scholarship. Drawing from sociology, cultural studies and environmental science, as well as international scholarship, the authors create a compelling case for studying women in PR and provide a thoughtful and reflective account of decades of scholarship and activism for equality of women in the PR industry.
Aldoory and Toth build on 40 years of feminist research in public relations in this landmark book. Incorporating international and critical feminist perspectives shifts the focus from the liberal feminism of earlier scholarship and calls attention to contemporary concerns such as race, class, gender and sexuality. Highly recommended for all scholars interested in feminism and social justice.
This book is an indispensable read, not only for all those who venture to look forward in strategic communication but also for those who venture to think about the future of companies and other organizations.