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The Artist Entrepreneur

Finding Success in a New Arts Economy

Ronald C. McCurdy; Richard E. Goodstein and Eric J. Lapin

The twenty-first-century art world offers performers and professionals an unrivaled variety of opportunities, but also requires a never-before-seen investment in skills beyond artistic talent. Today’s artists must build sustainable success in this new arts economy through collaborative big-idea thinking that celebrates a continual engagement in creative process.

Presenting creativity as a process with unlimited applications, The Artist Entrepreneur empowers young artists to step into the new arts landscape and build their own careers. Along the way, the book demystifies essential business skills from self-promotion, branding, touring, and intellectual property exploitation to contracts, revenue sources, and bookkeeping. Addressing students from across the artistic spectrum, this book offers practical exercises to develop individual skills while empowering a new generation of artist entrepreneurs with the promise of a new arts economy.
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Rowman & Littlefield Publishers
Pages: 186 • Trim: 6¼ x 9¼
978-1-5381-2327-0 • Hardback • November 2019 • $99.00 • (£76.00)
978-1-5381-2328-7 • Paperback • November 2019 • $44.00 • (£35.00)
978-1-5381-2329-4 • eBook • November 2019 • $41.50 • (£35.00)
Subjects: Music / Business Aspects
Ronald C. McCurdyis professor of music in the Thornton School of Music at the University of Southern California (USC), where he served as chair of the jazz department for six years (2002–2008).

Richard E. Goodsteinis professor of music at Clemson University and dean emeritus of the College of Architecture, Arts and Humanities.

Eric J. Lapinis director of artistic initiatives for the Brooks Center for the Performing Arts and senior lecturer of music in the Department of Performing Arts at Clemson University.
Introduction

Chapter 1: A Model for Success

Chapter 2: What’s the Story? - Finding Your Soul

Chapter 3: Finding Your Creative Space

Chapter 4: It’s Not About The Money, Yet!

Chapter 5: Choosing and Building Your Team

Chapter 6: The Emerging Artist and Self-Management

Chapter 7: Minding Your Own Business

Chapter 8: Arts Leadership

Chapter 9: Marketing and the Use of Social Media

Chapter 10: We Got the Gig! Now What?

Chapter 11: Funding Your Project

Afterward

References

Appendix- Technical Rider Example 1 (Music)

Appendix- Technical Rider Example 2 (Dance)

Appendix- Technical Rider Example 3 (Theater)

Appendix- Contract Example
Timely, compelling, and well thought through. If you are considering a career as an artist, arts administrator, or manager, this book is for you. There is a wealth of information on exploring arts opportunities and utilizing tools to hone artistic and entrepreneurial skills. Read this book; you’ll love it.
— Willie L. Hill Jr., past director, University of Massachusetts Fine Arts Center-Amherst and past president, MENC and IAJE


The Artist Entrepreneur provides thorough, real world, forthright and hands on advice for a sustainable career in the arts in today’s world. It is a greatly needed volume and is written with a deeply thoughtful and comprehensive voice.
— Rebecca Stenn, Artistic Director, Rebecca Stenn Company and author, A Life in Dance: A Practical Guide


This book reveals what living the dream is all about. A lot of work goes into a successful career, and these authors are certainly experts of success. Students and pros alike should really check out what they have to say!
— Jeff Coffin, saxophonist, Dave Matthews Band; three-time Grammy winner; founder, Ear Up Records; and author, The Saxophone Book


The Artist Entrepreneur

Finding Success in a New Arts Economy

Cover Image
Hardback
Paperback
eBook
Summary
Summary
  • The twenty-first-century art world offers performers and professionals an unrivaled variety of opportunities, but also requires a never-before-seen investment in skills beyond artistic talent. Today’s artists must build sustainable success in this new arts economy through collaborative big-idea thinking that celebrates a continual engagement in creative process.

    Presenting creativity as a process with unlimited applications, The Artist Entrepreneur empowers young artists to step into the new arts landscape and build their own careers. Along the way, the book demystifies essential business skills from self-promotion, branding, touring, and intellectual property exploitation to contracts, revenue sources, and bookkeeping. Addressing students from across the artistic spectrum, this book offers practical exercises to develop individual skills while empowering a new generation of artist entrepreneurs with the promise of a new arts economy.
Details
Details
  • Rowman & Littlefield Publishers
    Pages: 186 • Trim: 6¼ x 9¼
    978-1-5381-2327-0 • Hardback • November 2019 • $99.00 • (£76.00)
    978-1-5381-2328-7 • Paperback • November 2019 • $44.00 • (£35.00)
    978-1-5381-2329-4 • eBook • November 2019 • $41.50 • (£35.00)
    Subjects: Music / Business Aspects
Author
Author
  • Ronald C. McCurdyis professor of music in the Thornton School of Music at the University of Southern California (USC), where he served as chair of the jazz department for six years (2002–2008).

    Richard E. Goodsteinis professor of music at Clemson University and dean emeritus of the College of Architecture, Arts and Humanities.

    Eric J. Lapinis director of artistic initiatives for the Brooks Center for the Performing Arts and senior lecturer of music in the Department of Performing Arts at Clemson University.
Table of Contents
Table of Contents
  • Introduction

    Chapter 1: A Model for Success

    Chapter 2: What’s the Story? - Finding Your Soul

    Chapter 3: Finding Your Creative Space

    Chapter 4: It’s Not About The Money, Yet!

    Chapter 5: Choosing and Building Your Team

    Chapter 6: The Emerging Artist and Self-Management

    Chapter 7: Minding Your Own Business

    Chapter 8: Arts Leadership

    Chapter 9: Marketing and the Use of Social Media

    Chapter 10: We Got the Gig! Now What?

    Chapter 11: Funding Your Project

    Afterward

    References

    Appendix- Technical Rider Example 1 (Music)

    Appendix- Technical Rider Example 2 (Dance)

    Appendix- Technical Rider Example 3 (Theater)

    Appendix- Contract Example
Reviews
Reviews
  • Timely, compelling, and well thought through. If you are considering a career as an artist, arts administrator, or manager, this book is for you. There is a wealth of information on exploring arts opportunities and utilizing tools to hone artistic and entrepreneurial skills. Read this book; you’ll love it.
    — Willie L. Hill Jr., past director, University of Massachusetts Fine Arts Center-Amherst and past president, MENC and IAJE


    The Artist Entrepreneur provides thorough, real world, forthright and hands on advice for a sustainable career in the arts in today’s world. It is a greatly needed volume and is written with a deeply thoughtful and comprehensive voice.
    — Rebecca Stenn, Artistic Director, Rebecca Stenn Company and author, A Life in Dance: A Practical Guide


    This book reveals what living the dream is all about. A lot of work goes into a successful career, and these authors are certainly experts of success. Students and pros alike should really check out what they have to say!
    — Jeff Coffin, saxophonist, Dave Matthews Band; three-time Grammy winner; founder, Ear Up Records; and author, The Saxophone Book


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