Rowman & Littlefield Publishers / AASLH
Pages: 138
Trim: 6¼ x 9½
978-1-5381-1857-3 • Hardback • October 2019 • $101.00 • (£78.00)
978-1-5381-1858-0 • Paperback • September 2019 • $45.00 • (£35.00)
978-1-5381-1859-7 • eBook • October 2019 • $42.50 • (£35.00)
Jaclyn Spainhour is a proud millennial and the Director of the Hunter House Victorian Museum in Norfolk, Virginia. A graduate of Old Dominion University, Jaclyn spent time as an adjunct instructor of history at both her alma mater and Tidewater Community College. She serves on the Board of Directors of the Victorian Society in America as the Chair of its Book Awards Committee and the copy editor of the society’s journal 19th Century. Jaclyn was chosen by the Virginia Association of Museums as a Leadership and Advocacy Fellow for 2019, wherein she will develop a webinar focused on the relationship between autism spectrum disorder and inclusivity in the museum world. Her first publication Gilded Age Norfolk, Virginia: Tidewater Wealth, Industry, and Propriety was published in 2015 and serves as a local history text highlighting the importance of the Hunter House Victorian Museum in the local historical landscape.
Contents
Preface
Acknowledgements
Chapter 1. Why Millennials
Who are Millennials (and who are they not)?
Literature Overview: Reaching Millennials
Why Invest in Millennials?
Types of Millennial Audiences
How This Book Will Help You Reach Them
Chapter 2. “A”- Affordability
Millennial Income: What the Data Reveals
Value, Cost, and Millennial Spending Habits
Millennial Views on “The Cost of Admission”
Designing Affordable Programming for the Facility
Practical Applications
Chapter 3. “U”- Uniqueness
What Makes Programming Unique?
Why Millennials Value Innovation
Real-Life Inventive Museum Programs
Practical Applications
Chapter 4. “R”- Relevance
Defining Relevance for a Millennial Audience
Staying on Mission
Practical Applications
Chapter 5. “A”- Accessibility
Defining Accessibility
Accessibility and Millennial Expectations
Practical Applications
Chapter 6. Looking Ahead
Millennials and Museums: Current Relationship
Millennials and Museums: Areas for Improvement
Millennials and Museums: An Ideal Future
Appendix
Index
About the Author
This book is a great conversation-starter for any museum interested in better understanding and engaging with millennials. The information is presented in a way that is easy to read, and the author has collected excellent examples of museum programs that successfully illustrate her concepts and suggestions, demonstrating that museums of any size can implement change and have an impact.
— Jennifer Thomas, CAE, Executive Director, Virginia Association of Museums
A valuable resource for museum leaders aiming to engage the largest generation of potential visitors.
— Colleen Dilenschneider, chief market engagement office for IMPACTS and author/publisher of the blog Know Your Own Bone.