The purpose of the Handbook of Media Management and Business is to connect research and industry practice. It provides a strategic guide for aspiring and current media professionals for solving media management issues in a convergent environment. It is a comprehensive one-stop reference in media management and business for upper-level undergraduates, graduate students, and industry practitioners. It is imperative for media students/professionals—regardless of specific interest—to understand how business is conducted in the ever-changing media industries as well as to be aware of management issues that drive the production and distribution of media content that entertains, informs, and persuades audiences. Thus, this book is relevant to anyone who works (and aspires to work) in any area of media business.
L. Meghan Mahoney is associate professor in the Department of Communication Studies at West Chester University of Pennsylvania. She regularly publishes research on issues related to new media audiences, social media, and media management. She is coauthor of Strategic Social Media: From Marketing to Social Change (Wiley). She has published in the Journal of Media Education, Journal of Intercultural Communication, Journal of Medical Internet Research, Journal of Development Communication, and the Journal of Media and Communication Studies. She has served leadership positions in the Broadcast Education Association and the Eastern Communication Association.
Tang Tang is associate professor and director of graduate studies in the School of Communication at The University of Akron. She is coauthor of Strategic Social Media: From Marketing to Social Change (Wiley) and has published articles in the Journal of Broadcasting & Electronic Media, International Journal on Media Management, Mass Communication & Society, Journalism & Mass Communication Educator, and Journal of Sports Media.She is a faculty fellow of the National Association of Television Program Executives and has held leadership positions in the Broadcast Education Association and the International Communication Association.