Rowman & Littlefield Publishers
Trim: 6¼ x 9½
978-1-5381-1472-8 • Hardback • April 2020 • $94.00 • (£72.00)
978-1-5381-1473-5 • Paperback • April 2020 • $37.00 • (£28.00)
978-1-5381-1474-2 • eBook • April 2020 • $35.00 • (£27.00)
Rosie Siemer is an expert in museum audience development and membership strategy. Although her expertise is rooted in more than a decade of research, education, and field experience, she possesses a unique understanding of what makes museum geeks tick because she is a museum geek—she has visited more than 90 museums in 12 countries. Rosie co-authored a comprehensive membership resource, Membership Marketing in the Digital Age and has served on a number of boards for professional, cultural and community organizations.
Table of Contents
List of Figures and Tables
Chapter One: New Realities
Chapter Two: Microtrends and Major Shifts
Chapter Three: The Writing on the Wall
Chapter Four: Silos, Sacred Cows, and Spaghetti Sauce
Chapter Five: Making the Future
Chapter Six: Everything Matters
Chapter Seven: Members, Motives, and Mixed Messages
Chapter Eight: The Perfect Mix
Chapter Nine: Asking the Right Questions
Chapter Ten: Empathy, Emotion, and Experiences
Chapter Eleven: A Framework for Innovation
Chapter Twelve: Innovation as a Core Competency
About the Author
We need to find a way forward in membership. Rosie provides practical steps and lots of tangible examples to get you started. You’ve gotta read this book!
— Megan Bernard, Assistant Director of Membership, Museum of Fine Arts, Boston
A fascinating read and loaded with actionable insights.
— Carrie Glassburn, Assistant Cultural Director for Communications, Parker Arts
The research and ideas presented in this book are what every membership manager should be talking about to prepare their institution for the changing landscape of our industry.
— Sarah Owens, Membership Manager, Exploratorium
Incredibly relevant, timely and right in line with what everyone in membership and marketing needs to hear right now.
— Claire McKee, Membership and Events Manager, Mingei International Museum
Siemer’s book add a critical intellectual lens to practical aspects of membership, validating and extending many incipient ideas museum professionals in the field have, while also offering important considerations on how the field is changing. This book can have wide-ranging impact on the ways that museum allocate money and staffing and in turn impact our visitors.
— Seema Rao, Principal, Brilliant Idea Studio, LLC
A thoroughly researched and comprehensive look at the current challenges facing museum membership programs. Siemer is clear that there is no one solution but provides an essential tool kit for membership professionals and museum leaders to reimagine and reinvent business models for engaging audiences in the 21st century.
— Aidan Vega, Director of Membership, Philadelphia Museum of Art