In this story-driven handbook to using social media to foster collaboration and positive change, people using social media describe how those tools work and how they have used social media to produce positive transformations within their extended communities.

Starting with an overview of what social media tools provide, Signorelli shows how social media tools can be quickly learned and easily adapted to produce small- as well as large-scale changes when used effectively in conjunction with other collaboration resources and tools.

Chapters include:

• What Is Social Media and What Can It Do for You?
• Facing the Pros and Cons of Facebook
• Twitter: Small Messages With Large Results
• LinkedIn and Collaborative Project Management Tools: Tapping Into Business Networks
• Picturing Change: Instagram, Snapchat, and Flickr
• Blogging for Social Change
• Broadcasts and Podcasts: YouTube, TalkShoe, and Zencastr
• Videoconferencing and Telepresence: Meeting Online to Change the World
• Follow the Money: Changing the World through Online Fundraising
• Facing Incivility: Trolls, Online Harassment, and Fake News
• Organizing to Change the World

This engaging handbook that takes us into the minds and hearts of some of today’s most successful activists, showing how they think and work. Paul Signorelli helps us see easy ways you can incorporate the examples they provide into your own work to create stronger, more creative, positive results when addressing today’s myriad challenges.

By the time you finish reading this book, you should be able to decide which social media tools will be most effective for you, immediately begin using those tools to reach your goals, and be one large step closer to changing your world.