In this story-driven handbook to using social media to foster collaboration and positive change, people using social media describe how those tools work and how they have used social media to produce positive transformations within their extended communities.
Starting with an overview of what social media tools provide, Signorelli shows how social media tools can be quickly learned and easily adapted to produce small- as well as large-scale changes when used effectively in conjunction with other collaboration resources and tools.
This engaging handbook that takes us into the minds and hearts of some of today’s most successful activists, showing how they think and work. Paul Signorelli helps us see easy ways you can incorporate the examples they provide into your own work to create stronger, more creative, positive results when addressing today’s myriad challenges.
By the time you finish reading this book, you should be able to decide which social media tools will be most effective for you, immediately begin using those tools to reach your goals, and be one large step closer to changing your world.
Paul Signorelli is a San Francisco-based writer, trainer/facilitator, presenter, social media strategist, and consultant. He works to foster positive change through innovations in lifelong learning, nurturing face-to-face and online communities, and more effectively incorporating technology into work and play—with a strong emphasis on people at the center of endeavors and technology as a tool. He is actively involved in ATD (the Association for Talent Development), ALA (the American Library Association), ShapingEDU, and a variety of other organizations, learning communities, communities of practice, and initiatives.
Signorelli continues to design and facilitate face-to-face and online courses; onsite workshops; and webinars. He co-wrote Workplace Learning and Leadership (ALA, 2011); writes for a variety of publications and blogs, including his Building Creative Bridges blog (http://buildingcreativebridges.wordpress.com); and can be reached at firstname.lastname@example.org.
Table of Contents
Chapter 1Introduction: What Is Social Media and What Can It Do for You?
Chapter 2Facing the Pros and Cons of Facebook
Chapter 3Twitter: Small Messages With Large Results
Chapter 4LinkedIn and Collaborative Project-Management Tools: Tapping Into Business Networks
Chapter 5Picturing Change: Instagram, Snapchat, and Flickr
Chapter 6Blogging for Social Change
Chapter 7Broadcasts and Podcasts: YouTube, TalkShoe, and Zencastr
Chapter 8Videoconferencing and Telepresence: Meeting Online to Change the World
Chapter 9Follow the Money: Changing the World Through Online Fundraising
Chapter 10Facing Incivility: Trolls, Online Harassment, and Fake News
Chapter 11Organizing to Change the World
About the Author
Paul’s candid and personal account of his social media experience is refreshing and enlightening. Change the World Using Social Media is one of the most practical books you can read to learn the effect social media can have in all you do. Paul is a well-informed and experienced author who tells it like it is.
Paul Signorelli is an expert in learning and collaboration, which makes him the perfect person to write about the power of social media to affect change. His approach of blending personal stories from a variety of people across different sectors with practical 'just-the-facts', information about different social media and communication platforms elevates this work from being merely useful to being truly engaging. Social media mavens and relative newbies alike will learn new skills, but will also come away nourished and inspired to explore new ways of changing the world.
Signorelli’s real life examples of using social media to change the world reminds us all that each one of us can be a part of the solution. I love that Paul and I have this in common and I’m honoured to be featured in the book in “Blogging For Social Change”, which really sums up what I stand for. Reading it, I felt empowered and wish that this book was around when I first started my journey into activism. I highly recommend this book ready to take action for a better world.
This enlightening new book offers an in-depth guide to social media — from Facebook and Instagram to Snapchat, LinkedIn, and GoFundMe — through the lens of activism and social change. In a world where social media platforms are increasingly dark and divisive, Signorelli illuminates a clear path for those hoping to leverage the tremendous powers of online networks to make a positive change in the world. Chock-full of insights gleaned from personal experience, Signorelli’s book is a must-read in today’s complex and challenging digital reality.
9/16/20, Special Library Association's Leadership & Management Division blog: Author Paul Signorelli featured in a Q&A on the blog. Link: https://connect.sla.org/lmd/blogs/dan-bostrom/2020/09/16/social-media-strategies-and-online-engagements-an