Intentional practice is an impact-driven way of thinking and working that places a museum’s raison d’être—achieving impact—at the center of its work. A prerequisite to achieving impact is articulating the kind of impact the museum would like to achieve. An impact statement embodies three essential ideas: staff members’ passions for their work, the museum’s distinct qualities, and notions of what is relevant to audiences. The statement, as well as other work generated from intentional practice, becomes part of an Impact Framework that serves as a guidepost for all subsequent work, as any and all museum work should focus on achieving its intended impact. If the museum chooses work that moves it away from its central purpose, it is wasting resources—dollars and staff time.Intentional Practice for Museums: A Guide for Maximizing Impact first explains how the idea of intentional practice grew from a confluence of political concerns, observations of museum in the marketplace, and the increasingly-deafening call for museums to be accountable. The book presents and deconstructs the Cycle of Intentional Practice, which includes four quadrants with actions and corresponding questions situated around the centerpiece—impact. In no particular order:
The Cycle is symbolic, too, as impact-driven work is ongoing, and museums that choose to pursue impact through intentional practice will benefit—as will their audiences; both will continually learn, albeit through very different means.Intended for intentionally-minded museum professionals, the book also describes the seven principles of intentional practice and provides basic intentional-practice strategies, exercises, and facilitation questions so they can begin facilitating impact-driven workshops at their museums.
At once logical and elegantly presented, this book describes the Cycle of Intentional Practice - a tested framework for making museums increasingly relevant to the audiences they seek to positively impact. Certainly Randi Korn ranks among the clearest, most intentional thinkers in the museum field today.
For two decades, Randi Korn has been the museum sector’s thought and practice leader around the why and how of intentional impacts. With the sector’s attention to many community and environmental contexts rising fast – such as social inequity, biodiversity loss, climate change, and sustainability – aiming for, and achieving, intentional impacts have arguably ceased to be an option. In the Anthropocene, here is a tried-and-tested toolkit to guide museums towards the optimization of the external return on their investments.