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Campaign for President

The Managers Look at 2016

The Institute of Politics at the Harvard Kennedy School

In this book, a distinguished group of presidential campaign staff, journalists, and political observers take us inside the 2016 race for the Republican and Democratic nominations and general election, guiding us through each candidate's campaign from the time each candidate announced his or her intention to seek the presidency through the primaries, conventions, and up to election day. Meeting under the auspices of the Harvard University’s Institute of Politics, the candid discussion allows us to learn about the motivations of each candidate, strategies they deployed, and lessons they learned. In addition, representatives from the major SUPERPACS share their strategies and evaluate their impact in an election characterized by unprecedented campaign spending. Campaign for President: The Managers Look at 2016 is essential reading for anyone interested in the inner workings of national political campaigns.

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Rowman & Littlefield Publishers
Pages: 242Size: 6 x 9
978-1-5381-0448-4 • Hardback • May 2017 • $90.00 • (£60.00)
978-1-5381-0449-1 • Paperback • May 2017 • $35.00 • (£23.95)
978-1-5381-0450-7 • eBook • May 2017 • $34.99 • (£23.95) (coming soon)
The Institute of Politics at the Harvard Kennedy School has sponsored a post-election conference of campaign managers and media every four years since 1972. The series has become a principal resource for scholars, students, and practitioners.
"The raw emotions of the 2016 presidential race jump off the pages in Campaign for President. If you are consumed by politics and want to know how controversial decisions—big and small-- were made, this is a must read."
-Lois Romano, national political correspondent Washington Post, Politico, Newsweek; Fellow, Institute of Politics
Lois Romano, Senior Political Reporter, POLITICO; Fellow, Institute of Politics, Spring 2008