Rowman & Littlefield Publishers / American Alliance Of Museums
Pages: 206
Trim: 8¾ x 11⅜
978-1-5381-0347-0 • Hardback • June 2019 • $114.00 • (£88.00)
978-1-5381-0348-7 • Paperback • June 2019 • $56.00 • (£43.00)
978-1-5381-0349-4 • eBook • June 2019 • $53.00 • (£41.00)
Gail Anderson has dedicated much of her time over her 40+ year career researching, amassing and sharing resources and new ideas to advance the museum field. With all the pressures that museum leaders face on a daily basis, her goal has been to make resources easily available with practical and accessible approaches ad tools. Anderson, president of Gail Anderson & Associates (GA&A) works with museum leaders facilitating institutional transformation, building institutional and leadership capacity, and expanding community and global relevance. GA&A works with museums on strategic planning, organizational restructuring, institutional assessment and development, board development, as well as individual coaching. She has worked with more than 65+ clients and completed over 105+ projects, the majority of which are repeat clientele speaking to long-term relationships.
Chapter 1: Mission Matters
Chapter 2: Relevance in the 21st Century Museum
Introduction by Gail Anderson
Missions and the 21st Century Museum -- A Perspective by David Fleming, Ph.D.
Mission Relevance and Cultural Competency: Inescapable Partners for the Future by Charmaine Jefferson
Chapter 3: Qualities of a Mission Statement
Chapter 4: Mission Alignment Framework
Chapter 5: Twenty Perspectives from Museum Leaders
Introduction by Gail Anderson
Abbe Museum by Cinnamon Catlin-Legutko
Anchorage Museum by Julie Decker
Burke Museum of Natural History and Culture by Julie Stein, Ph.D.
The Contemporary Jewish Museum by Lori Starr
The Arquives by Raegan Swanson
Eastern State Penitentiary Historic Site by Sean Kelley
Ka’ala Farm by Kay Fukuda with Eric Enos
Minneapolis Institute of Art by Kaywin Feldman with Karleen Gardner
National Civil Rights Museum by Terri Lee Freeman
National Underground Railroad Freedom Center by Jamie Glavic with Dion Brown
North Carolina Museum of Natural Sciences by Emlyn Koster, Ph.D.
Nevada Art Museum by David B. Walker
Oakland Museum of California by Lori Fogarty
Phipps Conservatory and Botanical Gardens by Richard V. Piacentini
President Lincoln’s Cottage by Erin Carlon Mast
San Diego Museum of Man by Micah Parzen, Ph.D., J.D.
Santa Cruz Museum of Art and History by Nina Simon
Tamástslikt Cultural Institute by Roberta Conner
The Wild Center by Stephanie Ratcliffe
Chapter 6: US and International Mission Statements
Introduction by Gail Anderson
U.S. Mission Statements
International Mission Statements
Chapter 7: Development of a Mission Statement
Chapter 8: Mission Matters Toolkit
Introduction by Gail Anderson
Mission Matrices
Institutional Frameworks
Theories of Transformational Change
Chapter 9: Final Thoughts
Anderson helps the reader appreciate that the vital link between a museum and its community is its commitment to a mission that demands it grapple with questions and issues that matter. This book, combining thoughtful essays, powerful case studies, and practical advice and guidance, guides the reader though the process of re-envisioning and re-articulating a museum’s changing and vital function in the 21st century.— Laura B. Roberts, principal, Roberts Consulting and faculty, Harvard University Program in Museum Studies
This book is right on the money. The world is making ever-increasing demands of museums leading to all sorts of tensions and controversies. Strong missions are increasingly important in order to help museums cope with these pressures. I cannot recommend this book highly enough to all who are involved in museum management. Gail Anderson is an expert in this field, and we are fortunate that she has produced a contemporary view of such importance.
— David Fleming, Ph.D., Professor of Public History at Hope University in Liverpool, England, and former Director of the National Museums Liverpool
Anderson offers a surprisingly engaging how-to and why-to book that demonstrates the power of the process of developing a museum mission statement. The generous real world examples reflect the breadth and diversity of museums and communities in the 21st century, and Anderson’s deft analyses point to new perspectives for what defines local success as well as a collective commitment.
— Sonnet Takahisa, Director, Strategic Education Initiatives, Newark Museum