Trim: 6 x 9
978-1-4985-7578-2 • Hardback • November 2018 • $105.00 • (£81.00)
978-1-4985-7579-9 • eBook • November 2018 • $99.50 • (£77.00)
Laura Tropp is professor of communication and media arts at Marymount Manhattan College.
Introduction: Age as Superpower
Chapter 1: The Grandparent Shift
Chapter 2: Grandparenting as a Lifestage
Chapter 3: Chasing Visibility
Chapter 4: Grandparenting as Second Chance
Chapter 5: Performing Granny and Pop
Chapter 6: The Grandparent-Industrial Complex
Conclusion: The Grandparent Paradox
Dr. Laura Tropp, once again, ruptures the ways in which we think about everyday life events and relationships and, more importantly, how we experience them. In her first book, A Womb With A View, Tropp exposes a class-based branding and marketing of pregnant women. And now, in Grandparents in a Digital Age, Tropp poignantly explores the shifting images of aging to aptly challenge traditional notions of what it means to be a grandparent in our digital culture today. Simply put, Tropp pins the changing social function of grandparents in ways that no longer resonate with the archetypal role of aging.
— Roksana Badruddoja, Associate Professor of Sociology and Women and Gender Studies, Manhattan College
Grandparents in a Digital Age: The Third Act charts exciting new territory in its exploration of the media-rich lives of an often-overlooked population. Grounded in interviews with grandparents and those who market to them as well as textual analysis of the representations of grandparents in a variety of media (including advertising, television, film, user-generated media, and social media), Tropp makes visible the expansive popular culture world of grandparents that often remains unseen. This deftly written account explores how social, political, economic, and technological shifts in our digital culture are creating a new life stage that reinvents grandparenting and the grandparent identity.
— Emilie Zaslow, Pace University
A strikingly fresh look at the challenges and changing roles of grandparents today. It will be an important book for those in family studies and social sciences and for those who care about the future and the stability of the American family.
— Janice Kelly, Molloy College