Lexington Books
Pages: 208
Trim: 6 x 9
978-1-4985-7350-4 • Hardback • June 2018 • $105.00 • (£81.00)
978-1-4985-7351-1 • eBook • June 2018 • $99.50 • (£77.00)
Alexander V. Laskin is professor of strategic communication at Quinnipiac University.
1. Adoption of Social Media: A Case of Heads of States
Alexander V. Laskin, Anna A. Laskin, and Yasha A. Laskin
2. United Nations Environment Is #WildforLife: A Global Social Media Campaign Gets Personal
Heather J. Hether
3. Voting with Views: The Role of Facebook Live in Puerto Rico’s Gubernatorial Election
Joe Cruz
4. Connecting Hearts and Minds: How Social and Emerging Media Sold the Games and Brought a Country Together
Kevin Y. Wang
5. Brand Hijacked: Why Campaigns and Hashtags are Taken over by Audiences
Vilma L. Luoma-aho, Mia Virolainen, Matias Lievonen, and Gregor Halff
6. Yelp Reviewers Call Fowl for Restaurant’s Menu Switcheroo: A Case Study on the Power of Online Reviews
Karen Freberg and Amanda J. Weed
7. MOFAD and #Projectfortune: Optimizing Crowdfunding and Social Media for Museums
Alane Presswood
8. Ushahidi: An International Crowdsourcing and Crisis Mapping Platform
Kathryn E. Anthony
9. Augmenting Baseball: MLB at Bat Use of Augmented Reality
Ryan Rogers
10. A Digital Communication Strategy for Global Domination: The Real Madrid Case
Ismael Lopez Medel and Francisco Cabezuelo-Lorenzo
11. Exploring Sana: A Global mHealth Initiative
Erin E. Gilles and Swateja Nimkar
12. Mobile Communication in the Bateyes of the Dominican Republic
John J. Powers
13. Transmedia is “New Sexy”: Case Study of the “Sherlock” BBC Series Transmedia Project
Evgeniya D. Malenova
14. The Case of Social Media Censorship in Germany: Public Good or Public Bad?
Karen C. Theveny and Joshua D. Phillips
Index
About the Contributors
Laskin has assembled an impressive group of global social media scholars, and their case studies offer insights into current and future uses in a time of dramatic change.
— Jeremy Harris Lipschultz, Peter Kiewit Distinguished Professor of Communication, University of Nebraska at Omaha
Digital technologies are rapidly blurring the lines between local and global contexts, publics, and issues. Social, Mobile, and Emerging Media Around the World is an impressive collection of case studies that illustrate exactly how this is happening in areas as diverse as politics, sports, arts, entertainment, health, and commerce. Each chapter presents a compelling example of how various actors use social and digital media to achieve their goals while also discussing conceptual questions critical for understanding the role of digital communication in today’s interconnected world. Each case study concludes with a set of discussion questions, making the volume incredibly classroom-friendly.
— Anna Popkova, Western Michigan University