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Social, Mobile, and Emerging Media around the World

Communication Case Studies

Edited by Alexander V. Laskin - Contributions by Kathryn E. Anthony; Francisco Cabezuelo-Lorenzo; Joe Cruz; Karen Freberg; Erin E. Gilles; Gregor Halff; Heather J. Hether; Alexander V. Laskin; Anna A. Laskin; Matias Lievonen; Ismael Lopez Medel; Vilma L. Luoma-aho; Evgeniya D. Malenova; Swateja Nimkar; Joshua D. Phillips; John J. Powers; Alane L. Presswood; Karen C. Theveny; Mia Virolainen; Kevin Y. Wang and Amanda J. Weed

Social, Mobile, and Emerging Media around the World: Communication Case Studies is an edited collection of cutting edge research on the practical applications of diverse types of emerging media technologies in a variety of industries and in many different regions of the world. In recent years, emergent social media have initiated a revolution comparable in impact to the industrial revolution or the invention of the Internet. Today, social media’s usage statistics are mind-boggling: almost two billion people are Facebook users, over one billion people communicate via What’sApp, over forty billion pictures are posted on Instagram, and over one million snaps are sent on Snapchat daily. This edited collection analyzes the influence of emerging media technologies on governments, global organizations, non-profits, corporations, museums, restaurants, first responders, sports, medicine, television, and free speech. It studies such new media phenomena as brandjacking, crowd-funding, crowd-mapping, augmented reality, mHealth, and transmedia, focusing specifically on new media platforms like Facebook and Facebook Live, Twitter, Sina Weibo, Yelp, and other mobile apps.

Lexington Books

Pages: 208 • Trim: 6¼ x 9½

978-1-4985-7350-4 • Hardback • June 2018 • $111.00 • (£85.00)

978-1-4985-7351-1 • eBook • June 2018 • $105.50 • (£82.00)

Subjects: Language Arts & Disciplines / Communication Studies, Social Science / Media Studies

Social, Mobile, and Emerging Media around the World

Communication Case Studies

Hardback

eBook

Summary

Social, Mobile, and Emerging Media around the World: Communication Case Studies is an edited collection of cutting edge research on the practical applications of diverse types of emerging media technologies in a variety of industries and in many different regions of the world. In recent years, emergent social media have initiated a revolution comparable in impact to the industrial revolution or the invention of the Internet. Today, social media’s usage statistics are mind-boggling: almost two billion people are Facebook users, over one billion people communicate via What’sApp, over forty billion pictures are posted on Instagram, and over one million snaps are sent on Snapchat daily. This edited collection analyzes the influence of emerging media technologies on governments, global organizations, non-profits, corporations, museums, restaurants, first responders, sports, medicine, television, and free speech. It studies such new media phenomena as brandjacking, crowd-funding, crowd-mapping, augmented reality, mHealth, and transmedia, focusing specifically on new media platforms like Facebook and Facebook Live, Twitter, Sina Weibo, Yelp, and other mobile apps.

Details

Lexington Books

Pages: 208 • Trim: 6¼ x 9½

978-1-4985-7350-4 • Hardback • June 2018 • $111.00 • (£85.00)

978-1-4985-7351-1 • eBook • June 2018 • $105.50 • (£82.00)

Subjects: Language Arts & Disciplines / Communication Studies, Social Science / Media Studies

Author

Alexander V. Laskin is professor of strategic communication at Quinnipiac University.

Table of Contents

1. Adoption of Social Media: A Case of Heads of States
Alexander V. Laskin, Anna A. Laskin, and Yasha A. Laskin
2. United Nations Environment Is #WildforLife: A Global Social Media Campaign Gets Personal
Heather J. Hether
3. Voting with Views: The Role of Facebook Live in Puerto Rico’s Gubernatorial Election
Joe Cruz
4. Connecting Hearts and Minds: How Social and Emerging Media Sold the Games and Brought a Country Together
Kevin Y. Wang
5. Brand Hijacked: Why Campaigns and Hashtags are Taken over by Audiences
Vilma L. Luoma-aho, Mia Virolainen, Matias Lievonen, and Gregor Halff
6. Yelp Reviewers Call Fowl for Restaurant’s Menu Switcheroo: A Case Study on the Power of Online Reviews
Karen Freberg and Amanda J. Weed
7. MOFAD and #Projectfortune: Optimizing Crowdfunding and Social Media for Museums
Alane Presswood
8. Ushahidi: An International Crowdsourcing and Crisis Mapping Platform
Kathryn E. Anthony
9. Augmenting Baseball: MLB at Bat Use of Augmented Reality
Ryan Rogers
10. A Digital Communication Strategy for Global Domination: The Real Madrid Case
Ismael Lopez Medel and Francisco Cabezuelo-Lorenzo
11. Exploring Sana: A Global mHealth Initiative
Erin E. Gilles and Swateja Nimkar
12. Mobile Communication in the Bateyes of the Dominican Republic
John J. Powers
13. Transmedia is “New Sexy”: Case Study of the “Sherlock” BBC Series Transmedia Project
Evgeniya D. Malenova
14. The Case of Social Media Censorship in Germany: Public Good or Public Bad?
Karen C. Theveny and Joshua D. Phillips

Index
About the Contributors

Reviews

Laskin has assembled an impressive group of global social media scholars, and their case studies offer insights into current and future uses in a time of dramatic change.
— Jeremy Harris Lipschultz, Peter Kiewit Distinguished Professor, University of Nebraska at Omaha, UNO Social Media Lab for Research and Engagement (@unosml)

Digital technologies are rapidly blurring the lines between local and global contexts, publics, and issues. Social, Mobile, and Emerging Media Around the World is an impressive collection of case studies that illustrate exactly how this is happening in areas as diverse as politics, sports, arts, entertainment, health, and commerce. Each chapter presents a compelling example of how various actors use social and digital media to achieve their goals while also discussing conceptual questions critical for understanding the role of digital communication in today’s interconnected world. Each case study concludes with a set of discussion questions, making the volume incredibly classroom-friendly.
— Anna Popkova, Western Michigan University

Social, Mobile, and Emerging Media around the World

Communication Case Studies

Social, Mobile, and Emerging Media around the World

Communication Case Studies

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