Race, Gender and Image Restoration Theory: How Digital Media Change the Landscape explores themes that are relevant to the socio-political landscape of twenty-first-century America, including race and gender representation, social media and traditional media framing, and image restoration management. This book provides a comprehensive discussion of Critical Race Theory (CRT) and Image Restoration Theory (IRT) to establish a baseline for a conversation on celebrity image restoration tactics used on social media platforms such as Twitter and Facebook as well as traditional media platforms. Case studies offer a broad overview of politics, sports and entertainment image management and restoration. Recommended for scholars interested in public relations, crisis management, Image Repair Theory (IRT), and representations of race and gender in mass media.
Hazel James Cole is concentration head and assistant professor of public relations at the University of West Georgia.
Mia Moody-Ramirez is graduate program director and associate professor of journalism, public relations, and new media at Baylor University.
Part 1: Overview of Theories
Chapter 1: Image Repair Theory: General Terminology
Chapter 2: Critical Race Theory and Image Repair Studies
Chapter 3: Image Repair Theory and the Web
Part 2: Outbursts and Offensive Language
Chapter 4: Hate Speech & Crisis Management: A Case Study of Donald Sterling’s Use of Racist Rhetoric
Chapter 5: Free Speech vs. Hate Speech: An Image Restoration Case Study of Justin Bieber’s use of the N-Word
Chapter 6: What Happens on Twitter stays on Twitter: Black Twitter, “#NiggerNavy” and the Image Repair Tactics of Yahoo Finance
Chapter 7: Fighting Words: An Image Restoration Study of Hulk Hogan’s Use of the N-word
Part 3: Sexual Assault, Domestic Violence, and IRT
Chapter 8: The Fall of America’s Favorite Dad: Bill Cosby’s Image Repair Tactics
Chapter 9: The Aftermath of #MeToo: Harvey Weinstein’s Image Repair Tactics and Pinterest Representations
Part 4: Gender, Race, and IRT
Chapter 10: Passing for Black: An Analysis of Rachel Dolezal’s Image Repair Strategies
Chapter 11: Spanning the Decades: An Analysis of Monica Lewinsky’s Image Restoration Strategies During a 2015 TED Talks Appearance
Part 5: Politics and IRT
Chapter 12: Taming of the Shrew and Rock Star: Media Framing of Senators Hillary Clinton and Barack Obama during the 2007–08 Presidential Primaries
Chapter 13: Image Repair and Online Media Framing of Hillary Clinton During the 2016 Presidential Race
Chapter 14: Conclusions and Future Directions in Image Restoration Theory
About the Authors
This is a timely book for understanding contemporary communication with several virtues. First, it provides an interesting combination of critical race theory and image repair theory. Second, it investigates social media along with traditional media, another useful advance. Third, the book offers several interesting case studies to illustrate and apply their approach.