Trim: 6 x 9
978-1-4985-6682-7 • Hardback • July 2023 • $85.00 • (£65.00)
978-1-4985-6683-4 • eBook • June 2023 • $45.00 • (£35.00)
Christina L. McDowell Marinchak is senior lecturer of marketing and management communication at Cornell University in the Nolan School of Hotel Administration at the SC Johnson College of Business.
Sarah M. DeIuliis is assistant professor in the Department of Communication and Rhetorical Studies at Duquesne University.
1 A Historical Perspective of Corporate Communication and Integrated Marketing
2 Audience and Communication Ethics
3 Organizational Culture at the Intersections of Corporate Communication and Integrated
4 Corporate Communication and Integrated Marketing Communication in a Technological
5 Duolingo and the Voice of the Company: A Case Study in Audiences Beyond
About the Authors
“This study integrates the histories, literatures, and practices around corporate communication and integrated marketing communication to demonstrate the significance and implications of their integral capacities. Acknowledging the technological web that has come to shape and define the communicative landscape, this project advocates for the unification of these two strategic communication practices and by doing so, opens new communicative possibilities grounded in communication ethics. Beyond current audiences, approaches, and applications, the authors amplify constructive, effective, and fitting communication practices that shepherd us forward into a new and complex future.”— Annette M. Holba, Plymouth State University