Lexington Books
Pages: 140
Trim: 6¼ x 9¼
978-1-4985-6517-2 • Hardback • November 2019 • $85.00 • (£65.00)
978-1-4985-6518-9 • eBook • November 2019 • $80.50 • (£62.00)
Hyejung Ju is associate professor of mass communication at Claflin University.
List of Tables
List of Figures
Introduction
Part I: Transnational Korean Television With East Asia
1. Transforming the Korean Television Industry: the Korean Wave
2. Korean TV Drama Narratives: Are Korean Dramas a Transcultural Story?
3. Korean TV Shows with East Asian Partnership
Part II: Transnational Korean Television In America
4. Digital Audiences, Fans, and Fandom
5. The Power of Streaming TV: Netflix, DramaFever, and American Viewers
6. Korean Television Formats
Conclusion
Bibliography
Much has been written and published about the presence of the Korean Wave in recent years. However, this seems to be the first book that provides outstanding explanations in the entangled national, regional, and global contexts enabling the worldwide move of South Korean television in tandem with the Korean television industry and programs, global media transformation, digital impacts to Korean TV production and distribution, and burgeoning transnational Korean TV viewers. Rich economic, cultural, and policy data; popular TV cases; fan culture; and organic structures of each chapter are delightful to read—I highly recommend.
— Esther Lee, California State University, San Bernardino
Hyejung Ju has written a compelling book that fills a gap in our understanding of transnational media studies. Ju explains how and why South Korean television dramas appeal to both Eastern and Western audiences. This is a groundbreaking work that should receive the attention of media scholars and fans of Korean drama alike.
— Todd L. Sandel, University of Macau