Trim: 6¼ x 9½
978-1-4985-5413-8 • Hardback • November 2017 • $111.00 • (£85.00)
978-1-4985-5415-2 • Paperback • October 2019 • $44.99 • (£35.00)
978-1-4985-5414-5 • eBook • November 2017 • $42.50 • (£33.00)
Jeanine E. Kraybill is assistant professor of political science at California State University, Bakersfield.
Chapter 1: Considering the Rhetoric and Political Communication of the 2016 Election
Jeanine E. Kraybill
Chapter 2: Iowa 2016: The Start of an Unusual Nomination Contest
Donna R. Hoffman, Christopher W. Larimer, and Alison D. Howard
Chapter 3: The Tone of Debates: The Difference between Democrats and Republicans during the Primaries
Raul Madrid Jr.
Chapter 4: Sending a Message to Who? Emails as Campaign Communication from Presidential Candidates
Mirya Holman and Abby Perkins
Chapter 5: “You Should Smile More!” Gender and Press Coverage of Candidates During the 2016 Presidential Primary
Chapter 6: Latina Sophistication: Policy Issues and Candidate Choice in the 2016 Presidential Election
Ivy A.M. Cargile
Chapter 7: Chinese Hoax vs. Climate Hope: An Analysis of Partisan Environmental Rhetoric in the 2016 Presidential Race
Chapter 8: Tweeting Religion: The New God Strategy of the 2016 Presidential Election
Jeanine E. Kraybill, Nicole Mirkazemi, and Randy Villegas
Chapter 9: The Twitter Effect: How Trump Used Social Media to Stamp His Brand and Shape the Media Narrative on Immigration
Chris Haynes and Jessica Sattler
Chapter 10: Learning from the Rhetoric and Political Communication of the 2016 Election, a Reflective Essay
Jeanine E. Kraybill
The book’s team of authors examine the use of language in the 2016 U.S. presidential campaign as it applies to a wide range of contexts, including the debates, campaign speeches, campaign e-mail, social media, and press coverage. A diverse array of theories are used in the analysis, and the insights provided are useful for political communication researchers and anyone else interested in politics.
— John H. Parmelee, University of North Florida, co-author of Politics and the Twitter Revolution
This is a highly informative volume for anyone interested in the charged rhetoric of the 2016 election. A high-powered roster of experts address gender, ethnicity, and new forms of media and communication. This book is an important read for understanding our new political environment.
— Julia R. Azari, Marquette University