In all, this book offers a good accounting of descriptive events related to entertainment media in recent presidencies and presidential campaigns. Interpreted through interviews by political insiders, the book leads the reader to the clear conclusion that entertainment media is central to contemporary presidential politics. If we are to know whether entertainment media help presidents or presidential candidates achieve their goals, future researchers will need to build upon this descriptive and engaging work.
This book is of particular importance to strategic communication and PR practitioners. This book shows how media venues have changed over time and has affected communication with the president. This book also would be beneficial to scholars who want to study the change in media technology with regards to communication.