Lexington Books
Pages: 266
•
Trim: 6 1/4 x 9 3/8
978-1-4985-4627-0 • Hardback • March 2017 • $100.00 • (£70.00)
978-1-4985-4628-7 • eBook • March 2017 • $95.00 • (£65.00)
Andrew C. Billings is Ronald Reagan Chair of Broadcasting and director of the University of Alabama Program in Sports Communication.
Kenon A. Brown is assistant professor of public relations at The University of Alabama.
Contents
Acknowledgments
Chapter 1: “Far From Monolithic: The Enigma of the Modern Sports Fan”
Andrew C. Billings and Kenon A. Brown
Unit I.Anatomy of the Modern Sports Fan
Chapter 2:“Highly-Identified Sports Fans’ and Personality Traits”
Michael B. Devlin
Chapter 3:“Antecedents and Consequences of Team Identification: What Elements Reinforce NFL Fans’ Identification and How Does This Identification Work on Behavioral Intentions?”
Eunyoung Kim and Karla K. Gower
Chapter 4:“Beyond BIRGing and CORFing: Longitudinal Historical Performance Measures and the Impact on Fan Expectations”
Stan Diel
Chapter 5:“Of Sport and Schadenfreude: Fandom, Rival Successes and Failures, and the Introduction of Glory Out of Reflected Failure (GORF) Measurements”
Andrew C. Billings, Fei Qiao, Kenon A. Brown, and Michael Devlin
Unit II.Applications for the Modern Sports Fan
Chapter 6:“Athletes as the New Investment Vehicle: Advancing the Meaning of Brand Personas in Sports Media”
Brandon K. Chicotsky and Fei Qiao
Chapter 7:“Assessing National Identification in Sports Fan Contexts: Toward a More Cohesive and Robust Measurement”
Kenon A. Brown and Andrew C. Billings
Chapter 8:“Team Identification in Traditional and Fantasy Football Fandom: Contradictory or Complementary Concepts?”
Yiyi Yang, Andrew C. Billings, and Brody J. Ruihley
Chapter 9:“Feeding a Nationalized Fan Base: U.S. and South African News Coverage of the South African Rugby Team within the 2015 Rugby World Cup”
Yiyi Yang
Unit III. Fallout of Modern Sports Fandom
Chapter 10:“On-Field Perceptions of Off-Field Deviance: Exploring Social and Economic Capital within Sport-Related Transgressions”
Coral Rae, Andrew C. Billings, and Kenon A. Brown
Chapter 11:“The Modern Sports Fan Navigating Crises Online: An Examination of Fan-Enacted Crisis Communication”
Natalie Brown Devlin
Chapter 12:“Role Models or Criminals? The Effects of Race and Severity of Criminal Activity on Audience Perceptions of Professional Athlete”
Amy H. Jones, Joshua B. Dickhaus, and Mark Davis
Unit IV.The Future of the Modern Sports Fan
Chapter 13:“Uses and Gratifications of Streaming Sport Services Consumers”
Melvin Lewis, Lindsey Conlin, and Kenon A. Brown
Chapter 14:“Fanatical Sports Fans Versus Zombie Zealots: Considering Second Screen Involvement for Leveling the Playing Field”
Kimberly R. Baker and Andrew C. Billings
Chapter 15:“The Wide World of Sports Gets Even Wider: Virtual Reality (VR), Augmented Reality (AR), and Implications for the Modern Sports Landscape”
Melvin Lewis
About the Editors and Contributors
Editors Billings and Brown (both, Univ. of Alabama) have assembled a collection of essays from young scholars exploring various facets of sport fans and fandom. From communication and psychological perspectives, the work includes both reviews and original empirical research. Beginning with topics related to aspects of sport fans, such as the association between team identification (i.e., a psychological connection to a sport team) and personality dimensions, experiences of team identification, and the concept of “Basking in Reflected Glory,” the authors then examine applications of fanship to areas including the relationship between identification and nationalist attitudes. Later chapters explore outcomes of sport fanship such as deviant behaviors, reactions to team and athlete scandals, and possible future areas of sport fan research including uses and gratifications, technology usage, and virtual reality. Altogether the work is a much-needed update and review of empirical fan research for social scientists. Although the book is geared toward sport fans, it is strongly recommended reading for researchers exploring fans of all interests. Summing Up: Highly recommended. Graduate students, researchers, and professionals.
— CHOICE
Often maligned for being seemingly obsessed, what drives the sports fan and what it means to be one is surprisingly little understood. This new collection of original research edited by Andy Billings and Kenon Brown is an important work that explores the enigma of fandom in new and insightful ways, examining key questions behind the psychology of fanship identification, the challenges of measuring different flavors of fanship, and the complexities that sometimes makes fanship dysfunctional or problematic.
— Lawrence A. Wenner, Loyola Marymount University
By providing an understanding of the key foundations of sports fandom and identification, the perceptions and behaviors fans display toward teams and athletes, and how technology and innovations are impacting the contemporary sports fan, Billings and Brown have created an excellent resource for anyone who has an interest in the fascinating, ever-expanding array of behaviors that sports fans exhibit. The readings in this book provide thought provoking concepts and findings that will help drive forward our knowledge of sports fans.
— John S. W. Spinda, Clemson University