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The Internet and the 2016 Presidential Campaign

Edited by Jody C Baumgartner and Terri L. Towner - Contributions by Monica Ancu; Jody C Baumgartner; Kayla J. Brown; Bethany A. Conway-Silva; James N. Druckman; Heather K. Evans; Christine Filer; Peter L. Francia; Casey Frechette; Girish J. Gulati; Kate Kenski; Martin J. Kifer; Mark D. Ludwig; Caroline Lego Muñoz; Steven Nawara; Diana Owen; Anne Parkin; Anne-Bennett Smithson; Terri L. Towner; Eric Tsetsi; Emily K. Vraga; Christine Williams; Tiffany Wimberly and Mandi Bates Bailey

Although many developments surrounding the Internet campaign are now considered to be standard fare, there were a number of new developments in 2016. Drawing on original research conducted by leading experts, The Internet and the 2016 Presidential Campaign attempts to cover these developments in a comprehensive fashion. How are campaigns making use of the Internet to organize and mobilize their ground game? To communicate their message? The book also examines how citizens made use of online sources to become informed, follow campaigns, and participate. Contributions also explore how the Internet affected developments in media reporting, both traditional and non-traditional, about the campaign. What other messages were available online, and what effects did these messages have had on citizen’s attitudes and vote choice? The book examines these questions in an attempt to summarize the 2016 online campaign.
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Lexington Books
Pages: 384 • Trim: 6½ x 9¼
978-1-4985-4296-8 • Hardback • August 2017 • $147.00 • (£113.00)
978-1-4985-4298-2 • Paperback • August 2018 • $55.99 • (£43.00)
978-1-4985-4297-5 • eBook • August 2017 • $53.00 • (£41.00)
Subjects: Political Science / Political Process / Media & Internet, Language Arts & Disciplines / Communication Studies, Political Science / Political Ideologies / General, Political Science / Political Process / Campaigns & Elections, Language Arts & Disciplines / Political Communication
Jody C Baumgartneris professor of political science at East Carolina University.

Terri L. Towner is associate professor of political science at Oakland University.
Chapter 1 Consistent and Cautious: Online Congressional Campaigning in the Context of the 2016 Presidential Election

Chapter 2 Campaigning in 140 Characters: A Content Analysis of Twitter Use by 2016 U.S. Congressional Candidates

Chapter 3 I Beg to Differ: Understanding Political Disagreement Presented By Candidates in Gubernatorial Primaries

Chapter 4 The Twitter Election: Analyzing Candidate Use of Social Media in the 2016 Presidential Campaign

Chapter 5 Gender and Presidential Elections: How the 2016 Candidates Played the “Woman Card” on Twitter

Chapter 6 Digital Ad Expenditures by Outside Groups in the 2016 Presidential Election

Chapter 7 Tipping the Balance of Power in Elections? Voters' Engagement in the Digital Campaign

Chapter 8 Campaign Messaging During the 2016 U.S. Presidential Election: How Twitter Compares to the Traditional Media

Chapter 9 Going Public’ in the Age of Twitter and Mistrust of the Media: Donald Trump’s 2016 Presidential Campaign
Chapter 10 Late Night Talk Moves Online: Political Humor, YouTube, and the 2016 Presidential Election

Chapter 11 Issue Emphasis and Agenda Building on Twitter during the 2016 Presidential Primary Season

Chapter 12 Picture Perfect?: The Role of Instagram in Issue Agenda Setting during the 2016 Presidential Primary Campaign

Chapter 13 Getting the Picture: Issues and the 2016 Presidential Campaign on Instagram
Authors Jody C Baumgartner and Terri L. Towner edit a novel and wide-ranging collection of original research articles on the impact of various social media technologies during the 2016 presidential election. A must-read for scholars eager to assess the impact of these new technologies on our democracy.
— Sharon Meraz, University of Illinois


The Internet and the 2016 Presidential Campaign

Cover Image
Hardback
Paperback
eBook
Summary
Summary
  • Although many developments surrounding the Internet campaign are now considered to be standard fare, there were a number of new developments in 2016. Drawing on original research conducted by leading experts, The Internet and the 2016 Presidential Campaign attempts to cover these developments in a comprehensive fashion. How are campaigns making use of the Internet to organize and mobilize their ground game? To communicate their message? The book also examines how citizens made use of online sources to become informed, follow campaigns, and participate. Contributions also explore how the Internet affected developments in media reporting, both traditional and non-traditional, about the campaign. What other messages were available online, and what effects did these messages have had on citizen’s attitudes and vote choice? The book examines these questions in an attempt to summarize the 2016 online campaign.
Details
Details
  • Lexington Books
    Pages: 384 • Trim: 6½ x 9¼
    978-1-4985-4296-8 • Hardback • August 2017 • $147.00 • (£113.00)
    978-1-4985-4298-2 • Paperback • August 2018 • $55.99 • (£43.00)
    978-1-4985-4297-5 • eBook • August 2017 • $53.00 • (£41.00)
    Subjects: Political Science / Political Process / Media & Internet, Language Arts & Disciplines / Communication Studies, Political Science / Political Ideologies / General, Political Science / Political Process / Campaigns & Elections, Language Arts & Disciplines / Political Communication
Author
Author
  • Jody C Baumgartneris professor of political science at East Carolina University.

    Terri L. Towner is associate professor of political science at Oakland University.
Table of Contents
Table of Contents
  • Chapter 1 Consistent and Cautious: Online Congressional Campaigning in the Context of the 2016 Presidential Election

    Chapter 2 Campaigning in 140 Characters: A Content Analysis of Twitter Use by 2016 U.S. Congressional Candidates

    Chapter 3 I Beg to Differ: Understanding Political Disagreement Presented By Candidates in Gubernatorial Primaries

    Chapter 4 The Twitter Election: Analyzing Candidate Use of Social Media in the 2016 Presidential Campaign

    Chapter 5 Gender and Presidential Elections: How the 2016 Candidates Played the “Woman Card” on Twitter

    Chapter 6 Digital Ad Expenditures by Outside Groups in the 2016 Presidential Election

    Chapter 7 Tipping the Balance of Power in Elections? Voters' Engagement in the Digital Campaign

    Chapter 8 Campaign Messaging During the 2016 U.S. Presidential Election: How Twitter Compares to the Traditional Media

    Chapter 9 Going Public’ in the Age of Twitter and Mistrust of the Media: Donald Trump’s 2016 Presidential Campaign
    Chapter 10 Late Night Talk Moves Online: Political Humor, YouTube, and the 2016 Presidential Election

    Chapter 11 Issue Emphasis and Agenda Building on Twitter during the 2016 Presidential Primary Season

    Chapter 12 Picture Perfect?: The Role of Instagram in Issue Agenda Setting during the 2016 Presidential Primary Campaign

    Chapter 13 Getting the Picture: Issues and the 2016 Presidential Campaign on Instagram
Reviews
Reviews
  • Authors Jody C Baumgartner and Terri L. Towner edit a novel and wide-ranging collection of original research articles on the impact of various social media technologies during the 2016 presidential election. A must-read for scholars eager to assess the impact of these new technologies on our democracy.
    — Sharon Meraz, University of Illinois


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