Trim: 6 x 9
978-1-4985-4296-8 • Hardback • August 2017 • $133.00 • (£102.00)
978-1-4985-4298-2 • Paperback • August 2018 • $49.99 • (£38.00)
978-1-4985-4297-5 • eBook • August 2017 • $47.50 • (£37.00)
Jody C Baumgartneris professor of political science at East Carolina University.
Terri L. Towner is associate professor of political science at Oakland University.
Chapter 1 Consistent and Cautious: Online Congressional Campaigning in the Context of the 2016 Presidential Election
Chapter 2 Campaigning in 140 Characters: A Content Analysis of Twitter Use by 2016 U.S. Congressional Candidates
Chapter 3 I Beg to Differ: Understanding Political Disagreement Presented By Candidates in Gubernatorial Primaries
Chapter 4 The Twitter Election: Analyzing Candidate Use of Social Media in the 2016 Presidential Campaign
Chapter 5 Gender and Presidential Elections: How the 2016 Candidates Played the “Woman Card” on Twitter
Chapter 6 Digital Ad Expenditures by Outside Groups in the 2016 Presidential Election
Chapter 7 Tipping the Balance of Power in Elections? Voters' Engagement in the Digital Campaign
Chapter 8 Campaign Messaging During the 2016 U.S. Presidential Election: How Twitter Compares to the Traditional Media
Chapter 9 Going Public’ in the Age of Twitter and Mistrust of the Media: Donald Trump’s 2016 Presidential Campaign
Chapter 10 Late Night Talk Moves Online: Political Humor, YouTube, and the 2016 Presidential Election
Chapter 11 Issue Emphasis and Agenda Building on Twitter during the 2016 Presidential Primary Season
Chapter 12 Picture Perfect?: The Role of Instagram in Issue Agenda Setting during the 2016 Presidential Primary Campaign
Chapter 13 Getting the Picture: Issues and the 2016 Presidential Campaign on Instagram
Authors Jody C Baumgartner and Terri L. Towner edit a novel and wide-ranging collection of original research articles on the impact of various social media technologies during the 2016 presidential election. A must-read for scholars eager to assess the impact of these new technologies on our democracy.
— Sharon Meraz, University of Illinois