Trim: 6½ x 9¼
978-1-4985-4296-8 • Hardback • August 2017 • $140.00 • (£108.00)
978-1-4985-4298-2 • Paperback • August 2018 • $52.99 • (£41.00)
978-1-4985-4297-5 • eBook • August 2017 • $47.50 • (£37.00)
Jody C Baumgartneris professor of political science at East Carolina University.
Terri L. Towner is associate professor of political science at Oakland University.
Chapter 1 Consistent and Cautious: Online Congressional Campaigning in the Context of the 2016 Presidential Election
Chapter 2 Campaigning in 140 Characters: A Content Analysis of Twitter Use by 2016 U.S. Congressional Candidates
Chapter 3 I Beg to Differ: Understanding Political Disagreement Presented By Candidates in Gubernatorial Primaries
Chapter 4 The Twitter Election: Analyzing Candidate Use of Social Media in the 2016 Presidential Campaign
Chapter 5 Gender and Presidential Elections: How the 2016 Candidates Played the “Woman Card” on Twitter
Chapter 6 Digital Ad Expenditures by Outside Groups in the 2016 Presidential Election
Chapter 7 Tipping the Balance of Power in Elections? Voters' Engagement in the Digital Campaign
Chapter 8 Campaign Messaging During the 2016 U.S. Presidential Election: How Twitter Compares to the Traditional Media
Chapter 9 Going Public’ in the Age of Twitter and Mistrust of the Media: Donald Trump’s 2016 Presidential Campaign
Chapter 10 Late Night Talk Moves Online: Political Humor, YouTube, and the 2016 Presidential Election
Chapter 11 Issue Emphasis and Agenda Building on Twitter during the 2016 Presidential Primary Season
Chapter 12 Picture Perfect?: The Role of Instagram in Issue Agenda Setting during the 2016 Presidential Primary Campaign
Chapter 13 Getting the Picture: Issues and the 2016 Presidential Campaign on Instagram
This book contains the most comprehensive collection of essays centered on the Internet’s role in the recent U.S. elections. What’s most impressive about this effort is that it simultaneously has breadth and depth, covering a wide range of topics with nuanced detail. Not only is this a must read for scholars and students of digital electioneering, but also for those interested in elections generally.
— Jason Gainous, University of Louisville
This volume is a comprehensive look at the digital dynamics at play in the 2016 election, including social media use for information gathering and agenda setting, agenda building on Twitter, and the role of online humor. The research included in this volume masterfully covers content creation, online strategy, and the effects of digital campaign communication up and down the ballot.
— Joshua Scacco, Purdue University
Authors Jody C Baumgartner and Terri L. Towner edit a novel and wide-ranging collection of original research articles on the impact of various social media technologies during the 2016 presidential election. A must-read for scholars eager to assess the impact of these new technologies on our democracy.
— Sharon Meraz, University of Illinois