Trim: 6 x 9
978-1-4985-4080-3 • Hardback • August 2017 • $94.00 • (£72.00)
978-1-4985-4081-0 • eBook • August 2017 • $89.00 • (£68.00)
Oranit Klein Shagrir is senior lecturer at Hadassah Academic College.
Chapter 1: Conceptual Framework: TV, Interactivity and Para-interactivity
Chapter 2: "1.0 Producers in a 2.0 World": The Dual Discourse of TV Makers
Chapter 3: Para-Interactive Paths: Inviting the Viewers to Interact
Chapter 4: Live TV as a Para-Interactive Temporal Strategy
Chapter 5: Unveiling TV's Apparatus as Para-interactive Spatial Strategy
About the Author
This book—and the concept Para-Interactivity as its main axis—brilliantly packages contemporary television strategies, encapsulates future promises for its audiences in the digital age, and offers stimulating critical terms to understand television ‘outside the box.’
— Motti Nieger, Netanya Academic College
From the earliest days of research on television there has been a counterintuitive stream of study that considers viewers to be “active.” Recall Herzog’s “Professor Quiz,” McLuhan’s connecting the dots, Blumler’s seeking of gratifications, Horton and Wohl’s talking back, Dayan’s performative publics. This book tells how the broadcast industry is trying to further “activate” the audience, hoping to find a place for TV among the social media.
— Elihu Katz, University of Pennsylvania and the Hebrew University of Jerusalem
TV is dead: Long live TV! Amid the back-and-forth between those who would write television’s obituary, and those who think it has at last achieved value and maturity, Oranit Klein Shagrir provides a theoretically compelling and empirically-grounded understanding of the place of television in the contemporary mediascape. Proposing the concept of ‘para-interactivity’ as a key industrial-commercial strategy and a set of prevailing textual practices, the book builds impressively on traditions of television research, media production and digital media studies to shed light on how television strives to retain cultural and social significance. Para-Interactivity and the Appeal of Television in the Digital Age is a key work for anyone interested not only in contemporary television as a cultural and social force, but in how so-called ‘old media’ construct ways to adapt, survive and thrive in digital times.
— Paul Frosh, The Hebrew University of Jerusalem