Lexington Books
Pages: 442
•
Trim: 6¼ x 9½
978-1-4985-3002-6 • Hardback • June 2017 • $168.00 • (£131.00)
978-1-4985-3003-3 • eBook • June 2017 • $159.50 • (£123.00)
Robert E. Denton, Jr. holds the W. Thomas Rice Chair in the Pamplin College of Business and is professor and head of the Department of Communication at Virginia Tech.
Contents
Acknowledgments
Introduction: Political Campaign Communication—Theory, Method and Practice and the Emergence of a Discipline of Study
Robert E. Denton, Jr.
Section I: Theory
Chapter1: The Functional Theory of Political Campaign Discourse
William L. Benoit
Chapter 2: “What a Snob”: The Reconciliation of Higher Education and Neoliberalism in the 2012 Republican Presidential Primary
Luke Winslow and Carly de Anda
Chapter 3: What is Happening There?: Norwegian Newspaper Coverage of the 2016 U.S. Presidential Election
Michael Nitz
Chapter 4: Intensity of Face Threats in the 2008, 2012 and 2016 US Presidential Debates William O. Dailey, Shelly S. Hinck, Robert S. Hinck, and Edward A. Hinck
Chapter 5: Too Early to be Funny? An Analysis of Late Night Comedy During the 2016 U.S. Presidential Primaries
Michael Nitz, Allison Koehn, and Hayley McCarron
Section II: Method
Chapter 6: Presidential Debate and Conflict Bias
Joan L. Conners
Chapter 7: Main Stream Press Framing of the RNC and DNC 2016 Presidential Nomination Acceptance Speeches: Terministic Screens and the Discovery of the Worldview of the Press
Jim A. Kuypers
Chapter 8: Making a Case for Textual Criticism: Hillary Studies and the State of Political Campaign Scholarship
Melody Lehn
Chapter 9: Barack Obama’s Response to the “Angry Black Man” Race Card: A Critical Analysis of “A More Perfect Union”
Ronald E. Lee and Aysel Morin
Chapter 10: Kenney and Identification in Houston
J. David Trebing
Section III: Practice
Chapter 11: Political Election TV Spots
William L. Benoit
Chapter 12: Campaign Politics of Sight and Sound: Populist Rhetoric in a Media Maelstrom
John S. Nelson and Anna Lorien Nelson
Chapter 13: The Refutational Power of Ad Personam and Tu Quoque Attacks in Advancing Trump’s “Change” Counter-Narrative During the 2016 General Election Presidential Debates
Kathryn M. Olson
Chapter 14: Acting “Presidential”: The Modern Campaign Meets the Ubiquitous Presidency
Joshua M. Scacco and Kevin M. Coe
Chapter 15: Orchestrating “The Show:” The 2016 Political Party Conventions in Historical Context
Theodore F. Sheckels
Chapter 16: National Conventions: Evolving Functions and Forms
Tammy R. Vigil
Chapter 17: Tweeting Our Differences: Comparing Candidate Communication in Mixed-Gender and Same-Gender Elections
Lindsey M. Meeks
Bibliography
About the Editor and Contributors
This volume brings together insightful and original projects addressing campaign communication theory, method, and practice. It embraces multiple perspectives, methods, and cases. The chapters address historical and comparative work with many also shedding light on the conditions leading to the unexpected outcome of the 2016 presidential election.
— Sharon Jarvis, University of Texas at Austin
Bob Denton is the ideal scholar to help us understand the development of political communication as an area of study, particularly as he has been one of the leading figures in guiding the emergence of the discipline. In this collection of chapters, our knowledge of political communication is further advanced as we learn of key theories, methods of analysis and important insights regarding the practice of political communication. This book is a superb volume of research that illuminates where we’ve been and, perhaps more importantly, where we may be headed as discipline of study.
— Mitchell S. McKinney, University of Missouri
Bob Denton has done it again. In Political Campaign Communication: Theory, Method and Practice he has collected thoughtful and significant work by scholars connecting the unique and ground-breaking 2016 election to the important work in the field of political communication. This timely collection offers insights on how the election evidenced practices that forced us to reexamine how we think about and study political communication in the contemporary world. The authors adroitly navigate the complexities of numerous aspects of the election, from traditional campaign rhetoric, to the examination of the role played by mainstream media and late night comedians. This book needs to be on the shelves for anyone who teaches, studies or is even interested in the dynamic world of political communication.
— Joseph M. Valenzano III, University of Dayton