Part I: HISTORICIZE THIS!
Chapter 1: An Introduction to Some Big Ideas for Critical Feminist Advertising Studies
Kim Golombisky
Chapter 2: From Aunt Jemima to Beyoncé: Twitter, Consumer Agency, and the Transformation of the Black Female Image in Advertising
Patricia G. Davis
Chapter 3: Black Women’s Hair Politics in Advertising
Natalie A. Mitchell and Angelica Morris4
Chapter 4: Driving Her to Distraction: Women, Modernity, and the Disciplinary Discourse of 1920s Automobile Advertising
Roseann M. Mandziuk
Part II: ADVERTISING BODY POLITICS
Chapter 5: Lesbian Consumers and the Myth of an LGBT Consumer Market
Gillian W. Oakenfull
Chapter 6: Women who Experience Depression Interpret Advertising Representations of Women with Depression: A Feminist Disability Studies Perspective
Ella Houston
Chapter 7: Middle-Aged Women, Antiaging Advertising, and an Accidental Politics of the Unmarked
Kim Golombisky
Chapter 8: Corporeal Commodification: Chinese Women’s Bodies as Advertisements
Carol M. Liebler, Li Chen, and Anqi Peng
Part III: MEDIA REPS
Chapter 9: Representations of Race/Ethnicity, Gender, Class, and Power in 1,084 Prime-time TV Commercials from 2005
Janie Marie Collins
Chapter 10: The Modern Man in Ghanaian Radio Adverts: A Reproduction of or a Challenge to Traditional Gender Practices?
Grace Diabah
Chapter 11: Woman as Product Stand-In: Branding Straight Metrosexuality in Men’s Magazine Fashion Advertising
Jennifer Ford Stamps and Kim Golombisky
Chapter 12: Beyond the Fringe? Market Desirability and Alternative Sexuality in Advertising News
Angela T. Ragusa
Part IV: REPRODUCTION AND POSTFEMINIST EMPOWERMENT
Chapter 13: We’re Way “Beyond Birth Control”: Women’s Reproductive Health, Gendered Consumption, and Direct-to-Consumer Advertising
Whitney Peoples
Chapter 14: “Thank You, Mom”: Mothers, Olympic Athletes, and Proctor & Gamble’s Global Brand
Dunja Antunovic and Michelle Rodino-Colocino
Chapter 15: The Limits of Women’s Environmentalism in Seventh Generation’s Digital Advertising
Cara Okopny