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Social Media

Principles and Applications

Pavica Sheldon

Hardback
Paperback
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Social Media: Principles and Applications examines social media in interpersonal, mass-mediated, educational, organizational, and political settings. Social media technologies take on many different forms, including social network sites like Facebook and Twitter, blogs, wikis, online video and photo-sharing sites (e.g., Pinterest), rating and social bookmarking sites, and video/text chatting sites (e.g., Skype). Beginning with the principles of social media, Sheldon disassembles applications of social media in a variety of settings to understand who is using social media, how they develop meaningful relationships, and how they use social media during major events. Sheldon also delves into the political, educational, commercial, and privacy issues of social media use, making this an excellent resource for communication, psychology, and social media scholars.

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Lexington Books
Pages: 158Size: 6 x 9
978-0-7391-9264-1 • Hardback • June 2015 • $75.00 • (£49.95)
978-1-4985-2090-4 • Paperback • April 2017 • $39.99 • (£24.95)
978-0-7391-9265-8 • eBook • June 2015 • $39.99 • (£24.95)
Pavica Sheldon is assistant professor in the Department of Communication Arts, University of Alabama in Huntsville.
Section 1: Principles of Social Media
Chapter 1: Social Media and Traditional Interpersonal Communication Theories
Chapter 2: Social Media and Theories of Mass Communication
Chapter 3: Psychology of Social Media
Section 2: Applications of Social Media
Chapter 4: Social Media in Politics
Chapter 5: Social Media Privacy and Security
Chapter 6: Social Media in Education
Chapter 7: Social Media and Disaster Communication
Chapter 8: Social Media and Advertising
Chapter 9: Social Media Addiction
In this comprehensive study, Sheldon provides a valuable overview of the latest scholarship on the diffusion and applications of social media. Communication specialists as well as students and instructors of communication studies, psychology, public relations, advertising, and political communication will find this book helpful as they navigate the fast-developing and far-reaching social media revolution.
Raluca Cozma, Iowa State University


Social Media: Principles and Applications is essential for faculty who teach social media courses and for organizations interested in incorporating social media in their everyday activities.
Jennifer Edwards, Tarleton State University and Texas Social Media Research Institute


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