Lexington Books
Pages: 144
•
Trim: 6¼ x 9½
978-0-7391-7113-4 • Hardback • July 2013 • $113.00 • (£87.00)
978-1-4985-1616-7 • Paperback • March 2015 • $53.99 • (£42.00)
978-0-7391-7114-1 • eBook • July 2013 • $51.00 • (£39.00)
Jeanne M. Persuit is assistant professor of communication at the University of North Carolina, Wilmington.
Introduction
Chapter 1: Social Media as Rhetoric and Communication
Chapter 2: A History and Philosophy of Integrated Marketing Com-munication (IMC)
Chapter 3: Social Media, IMC, and Rhetorical Decorum
Chapter 4: Social Media, IMC, and the Audience
Chapter 5: Social Media, IMC, and Communication Ethics
Conclusion
Social Media and Integrated Marketing Communication: A Rhetorical Approach is a thoughtful, groundbreaking work, uniting a classical liberal arts tradition with practical considerations of integrated marketing communication in response to the continued expansion of social media.
— Ronald C. Arnett, Duquesne University
Social Media and Integrated Marketing Communication: A Rhetorical Approach moves the study of social communication technologies out of the realm of technique into the domain of thoughtful, ethical rhetorical practice. Engagingly written and carefully documented, this book draws together rhetoric, philosophy of communication, communication ethics, and media ecology to situate a key element of integrated marketing communication firmly within both the liberal arts tradition and the contemporary marketplace.
— Janie Harden Fritz, Duquesne University; author of Professional Civility: Communicative Virtue at Work
Persuit's thorough, thoughtful and engaging analysis is testament to the timeless capacity of rhetorical theory to comprehend and dissect the most compelling issues of the day. This book is a must read for students and scholars studying organizational communication, public relations, risk and crisis communication, and marketing.
— Timothy L. Sellnow, University of Kentucky