This is the first full-length biography of this mid-twentieth century multi-faceted star, one that also charts the broad sweep of changes in women’s lives during the twentieth century, and to have popular music, movies, and television shows as its backdrops. The glitter of country music, the glamour of Hollywood, and the grit of the early television industry are all covered. It is the first book to draw from never-before-seen sources (especially business records and fan mail) at the newly-opened Roy Rogers-Dale Evans collections at the Autry Museum of the American West. One of the central tensions of Dale’s life revolved around chasing the elusive work/family balance, making her story instantly relateable to women today. In addition to fame, Dale longed for a happy, stable, family life. Her roles as wife and mother became the foundation for her public persona: the smart, smiling, cheerful cowgirl. Unusual for its time were Dale Evans’s attempts to control the trajectory of her career at a time when men dominated decision-making in the entertainment fields.