Rowman & Littlefield Publishers
Pages: 136
Trim: 6¼ x 9⅜
978-1-4758-7255-2 • Hardback • December 2023 • $78.00 • (£60.00)
978-1-4758-7256-9 • Paperback • December 2023 • $26.00 • (£19.99)
978-1-4758-7257-6 • eBook • December 2023 • $24.50 • (£18.99)
Jim Wasserman is a former business litigation attorney and, for over twenty years, media literacy, economics, and Humanities teacher. He has written extensively on education generally and media literacy specifically, including a three-book series on how to introduce media literacy to elementary, middle, and high school students.
Jiab Wasserman is a former industrial engineer and bank executive, becoming a vice president at Bank of America. Since retiring, she has become a trail blazer in advocating for gender, ethnic, and immigrant equity in the workplace and in education. She has written about the financial world and financial practices for several years and continues to be a regular contributor on the subject.
Contents
Preface
Introduction
Chapter 1: Meet the Chooser (That would be YOU)
Chapter 2: How Do We Make Choices?
Chapter 3: Nonrational Factors in Choosing
Chapter 4: Nudges, or External Factors on Our Choices
Chapter 5: Sway
Chapter 6: The Tween Mind
Chapter 7: Millennial, Gen Z, and Gen A Life
Glossary
Bibliography
Index
About the Authors