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Behavioral Economics

Empowering Youth to Make Smart Choices

Jim Wasserman and Jiab Wasserman

Kids today are in a media-saturated environment. Even as they are first discovering who they are and learning about the greater world, they are nudged and swayed by media. To help empower children to be resilient and have more self-guidance in their development, we have written a two-book series about choice-making. This book explores the general process of how we make choices, from consciously rational to subconsciously emotional. Through exploratory lessons supplied in each chapter, kids learn the techniques of effective choice-making so that they have the tools to stand against outside sways.

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Rowman & Littlefield Publishers
Pages: 136 • Trim: 6¼ x 9⅜
978-1-4758-7255-2 • Hardback • December 2023 • $78.00 • (£60.00)
978-1-4758-7256-9 • Paperback • December 2023 • $26.00 • (£19.99)
978-1-4758-7257-6 • eBook • December 2023 • $24.50 • (£18.99)
Subjects: Education / Student Life & Student Affairs, Education / Behavioral Management, Education / Decision-Making & Problem Solving

Jim Wasserman is a former business litigation attorney and, for over twenty years, media literacy, economics, and Humanities teacher. He has written extensively on education generally and media literacy specifically, including a three-book series on how to introduce media literacy to elementary, middle, and high school students.

Jiab Wasserman is a former industrial engineer and bank executive, becoming a vice president at Bank of America. Since retiring, she has become a trail blazer in advocating for gender, ethnic, and immigrant equity in the workplace and in education. She has written about the financial world and financial practices for several years and continues to be a regular contributor on the subject.

Contents

Preface

Introduction

Chapter 1: Meet the Chooser (That would be YOU)

Chapter 2: How Do We Make Choices?

Chapter 3: Nonrational Factors in Choosing

Chapter 4: Nudges, or External Factors on Our Choices

Chapter 5: Sway

Chapter 6: The Tween Mind

Chapter 7: Millennial, Gen Z, and Gen A Life

Glossary

Bibliography

Index

About the Authors

Behavioral Economics

Empowering Youth to Make Smart Choices

Cover Image
Hardback
Paperback
eBook
Summary
Summary
  • Kids today are in a media-saturated environment. Even as they are first discovering who they are and learning about the greater world, they are nudged and swayed by media. To help empower children to be resilient and have more self-guidance in their development, we have written a two-book series about choice-making. This book explores the general process of how we make choices, from consciously rational to subconsciously emotional. Through exploratory lessons supplied in each chapter, kids learn the techniques of effective choice-making so that they have the tools to stand against outside sways.

Details
Details
  • Rowman & Littlefield Publishers
    Pages: 136 • Trim: 6¼ x 9⅜
    978-1-4758-7255-2 • Hardback • December 2023 • $78.00 • (£60.00)
    978-1-4758-7256-9 • Paperback • December 2023 • $26.00 • (£19.99)
    978-1-4758-7257-6 • eBook • December 2023 • $24.50 • (£18.99)
    Subjects: Education / Student Life & Student Affairs, Education / Behavioral Management, Education / Decision-Making & Problem Solving
Author
Author
  • Jim Wasserman is a former business litigation attorney and, for over twenty years, media literacy, economics, and Humanities teacher. He has written extensively on education generally and media literacy specifically, including a three-book series on how to introduce media literacy to elementary, middle, and high school students.

    Jiab Wasserman is a former industrial engineer and bank executive, becoming a vice president at Bank of America. Since retiring, she has become a trail blazer in advocating for gender, ethnic, and immigrant equity in the workplace and in education. She has written about the financial world and financial practices for several years and continues to be a regular contributor on the subject.

Table of Contents
Table of Contents
  • Contents

    Preface

    Introduction

    Chapter 1: Meet the Chooser (That would be YOU)

    Chapter 2: How Do We Make Choices?

    Chapter 3: Nonrational Factors in Choosing

    Chapter 4: Nudges, or External Factors on Our Choices

    Chapter 5: Sway

    Chapter 6: The Tween Mind

    Chapter 7: Millennial, Gen Z, and Gen A Life

    Glossary

    Bibliography

    Index

    About the Authors

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