University leaders, both senior leadership and boards of trustees, are desperately looking for answers to enrollment concerns across the nation. This book is written by current practitioners in the field. These people live enrollment management every day; they know the field. They can talk to lay leaders from a practitioner’s perspective. Readers will enjoy reading a book that helps them to quickly understand enrollment management and how to quickly make a difference.
Perry R. Rettig has been an educator for the past 36 years, most recently as a vice president and professor of educational leadership and administration. His research in exploring new models of organizational structure and leadership models has resulted in six books, twenty articles, and dozens of presentations across the globe.
Chapter 1: Finding and Analyzing the Data; Financial Aid, and the Registrar
Chapter 2: Admissions, Recruiting, and Marketing
Chapter 3: Student Success and Retention
Chapter 4: The Curricular & Co-Curricular Juxtaposition
Chapter 5: Strategic Enrollment Management & Planning—The SEM & SEP
About the Author
With Enrollment Management, Dr. Rettig and his esteemed contributors have provided higher education leaders with a practical book that frames the challenges of enrollment management and presents concrete short-term and long-range actions that administrators can start taking today. Despite the myriad pressures faced by universities and colleges—and detailed masterfully in this book—the overall message is one of hope. Readers will learn the solutions to many of the demands that keep them awake at night: student recruitment and retention, decreasing funding and increasing costs, graduating students with the skills that employers demand, and strategic enrollment management planning. Learn from the experts!
Dr. Perry Rettig has written a must-read contemporary primer for enrollment managers concerns with tackling the modern-day challenges of strategic enrollment management. From financial aid to academic programming, to marketing--he leaves no stone unturned. Written for busy leaders, you won't want to miss this practical guide chock-full of practitioner-based essays.