In Maximum Impact, Creasman and Hughes have identified what high-performing boards of education and superintendents do - communicate. No superintendent can be successful without transparent communication with their boards of education. Likewise, no board of education is going to be effective without clear communication with the superintendent. Furthermore, no school district can be successful without a board of education or superintendent that communicates effectively. Though it may seem simple, communication is the key ingredient to success - no matter the size of the school district. Maximum Impact is a must-read for board members and superintendents.
— Terry Grier, EdD, retired superintendent, Houston Independent School District; Houston, Texas
In terms of school leadership, nothing is more important than effective communication between school leaders and boards of education. That's why this book is so incredibly valuable to those in superintendent positions that are responsible for leading transformational change in our schools. Creasman and Hughes have created the perfect guide for both entry-level school leaders and seasoned veterans who are most likely searching for new strategies to articulate a shared vision within school districts.
— Greg Goins, director, Educational Leadership at Georgetown College (KY); former school superintendent and host of the nationally acclaimed Reimagine Schools Podcast
In my thirty-eight year’s experience with school boards and superintendents I’ve come to realize the most basic reason for the two-parting company is bad communications. Conversely, the most successful board/superintendent team pays attention to communications and both are cognizant that communications is not a destination but rather a journey. Maximum Impact is A ‘how-to’ manual on board/superintendent communications, properly followed, will do as much to increase student achievement as any other educational strategy.
— Norm Wooten, executive director, Alaska Association of School Board; former president, National School Board Association
The most important aspect of Board/Superintendent communication is that it must be clear, concise and factual with no surprises. The relationship between both parties is predicated on effective communication that builds mutual trust and respect of each other's roles and responsibilities. Maximum Impact addresses the Key Works of school leaders.
— C. H. “Sonny” Savoie, former president, National School Boards Association; current member, St. Charles Parrish Board of Education, Luling, Louisiana since 1984
Maximum Impact crystallizes an aspect of effective school district governance that every school board member needs to understand: Purposeful and strategic communication from district leaders like them is absolutely essential to keeping public education strong, in our communities, states and nation. Making this an even more important read – for new and veteran board members alike - are the practical tips and strategies infused throughout.
— Tracey Benson, associate executive director, Arizona School Boards Association; former chair, Council of School Boards Association Communicators
Veteran superintendent Brian Crease man and Brad Hughes, longtime communications director with the Kentucky School Boards Association, draw on real-world situations to drive home their points in several concise chapters. Topics covered include dealing with communication, conveying a message to the media and handling a crisis.
— School Administrator