Rowman & Littlefield Publishers
Pages: 130
•
Trim: 6¼ x 9½
978-1-4758-5304-9 • Hardback • February 2020 • $59.00 • (£45.00)
978-1-4758-5305-6 • Paperback • February 2020 • $31.00 • (£25.00)
978-1-4758-5306-3 • eBook • February 2020 • $29.50 • (£25.00)
Azure D.S. Angelov, Ph.D. has more than 20 years practical and theoretical experience in p-20 education. She has written numerous books and peer reviewed articles, educated thousands of future teachers and educational leaders, and brought in over $78 million in grant awards for schools.
Deidre M. Pettinga, MBA, MA, PhD has more than thirty years professional marketing experience which run the spectrum from applied to theoretical. She has worked as Chief Marketing Officer for a national nonprofit, and has taught marketing at the college level for more than twenty years.
David F. Bateman, PhD, is a professor in the Department of Educational Leadership and Special Education at Shippensburg University of Pennsylvania. He uses his knowledge of litigation relating to special education to assist school districts in providing appropriate supports for students with disabilities and to prevent and to recover from due process hearings.
Foreword
Introduction
Chapter 1: Relationship Building with Educational Consumers
Chapter 2: Strategic Marketing Planning
Chapter 3: The Marketing Mix Introduced: Product, Price, Place
Chapter 4: The Marketing Mix: Promotion
Chapter 5: Social Media Marketing
Chapter 6: From Lesson Plans to Marketing Plans
In the current education climate, effective administrators need to understand, support, and implement marketing strategies to assure the success of their program. The authors have captured the power of educational marketing and have provided practical approaches to implement these practices. You’ll be encouraged to reflect and strengthen your leadership in new ways!
— Kathryn Raasch, 2018 National Distinguished Principals by the National Association of Elementary School Principals (NAESP)
School leaders often underestimate the importance of marketing, even while acknowledging that enrollment is one of the largest risk factors tied to their survival. And with today’s educational game becoming more and more competitive, our emerging leaders need the tools to market their product in a way that lowers financial risk. Dr. Azure Angelov tackles this issue in an approachable and informative way, giving building leadership a whole new toolbox in today’s educational marketplace.
— Tommy Reddicks, CEO, Paramount Schools of Excellence