Rowman & Littlefield Publishers
Pages: 152
•
Trim: 6 x 8¾
978-1-4758-4574-7 • Hardback • February 2020 • $59.00 • (£45.00)
978-1-4758-4575-4 • Paperback • February 2020 • $30.00 • (£22.99)
978-1-4758-4576-1 • eBook • February 2020 • $28.50 • (£21.99)
Brandon C. Waite, an Associate Professor of Political Science at Ball State University, earned his Ph.D. in political science from the University of Tennessee in 2008. His research deals with the use of online technologies for campaigning and organizational communication.
Darren A. Wheeler, a Professor of Political Science at Ball State University, earned his Ph.D. in political science from Miami University in Oxford, Ohio in 2004. His teaching and research interests include judicial politics, the American presidency, terrorism and homeland security, and social media in administrative settings.
Table of Contents
Preface
Introduction
Chapter 1: Social Media Strategies for Recruitment, Admissions, and Enrollment
Chapter 2: Social Media Strategies in Academic Services
Chapter 3: Student Health and Wellness
Chapter 4: Campus Safety
Chapter 5: Social Media Strategies for Career and Alumni Services
Conclusion
Bibliography
About the Authors
Acknowledgments
As the functions that fall under the umbrella of student affairs expand, the importance of meeting students where they are becomes ever more vital—and where they are is online. Waite and Wheeler offer an important, research-based roadmap for both the tech resistant and the tech adept student affairs professionals who wish to harness the power of the platforms that are key to how our students see themselves and experience the world.
— Erin Hennessy, Vice President of TVP Communications
This book is an amazing primer for anyone working in higher education. I really appreciate how it gives a comprehensive look at all of the functional areas in our field and how social media uniquely factors in to each of them in a relevant and engaging way. I can see this book being required reading for both new and senior student affairs professionals alike because this full context is so important.
— Dustin Ramsdell, member of @ConnectEDUpod (podcast)