Maximize Your School Marketing

Johanna M. Lockhart

Maximize Your School Marketing offers school administrators effective ways to enhance their existing school marketing strategy using the essential elements of public relations, media relations, social media, community partnerships, and fundraising. Extensive examples and case studies serve to illustrate key information. Finally, three “real-life” school marketing success stories provide illustration, motivation, and inspiration. Throughout the book, information is presented in concise, topic-related sections for easy reference with examples and illustrations to facilitate implementation of marketing, public relations, and communication strategies. The author relied heavily on personal marketing, communication, and public relations experience in both the private sector and public education.

Rowman & Littlefield Publishers

Pages: 138 • Trim: 6½ x 9½

978-1-4758-2998-3 • Hardback • October 2016 • $62.00 • (£48.00)

978-1-4758-2999-0 • Paperback • October 2016 • $33.00 • (£25.00)

978-1-4758-3000-2 • eBook • October 2016 • $31.00 • (£25.00)

Subjects: Business & Economics / Marketing / General, Education / Administration / General, Education / Aims & Objectives, Education / Finance, Education / Administration / School Superintendents & Principals

Maximize Your School Marketing

Hardback

Paperback

eBook

Summary

Maximize Your School Marketing offers school administrators effective ways to enhance their existing school marketing strategy using the essential elements of public relations, media relations, social media, community partnerships, and fundraising. Extensive examples and case studies serve to illustrate key information. Finally, three “real-life” school marketing success stories provide illustration, motivation, and inspiration. Throughout the book, information is presented in concise, topic-related sections for easy reference with examples and illustrations to facilitate implementation of marketing, public relations, and communication strategies. The author relied heavily on personal marketing, communication, and public relations experience in both the private sector and public education.

Details

Rowman & Littlefield Publishers

Pages: 138 • Trim: 6½ x 9½

978-1-4758-2998-3 • Hardback • October 2016 • $62.00 • (£48.00)

978-1-4758-2999-0 • Paperback • October 2016 • $33.00 • (£25.00)

978-1-4758-3000-2 • eBook • October 2016 • $31.00 • (£25.00)

Subjects: Business & Economics / Marketing / General, Education / Administration / General, Education / Aims & Objectives, Education / Finance, Education / Administration / School Superintendents & Principals

Author

Johanna Lockhart has more than 20 years of marketing experience in the private and public sectors. She has conducted school marketing workshops for 100s of school administrators and made marketing presentations at state and national levels.

Table of Contents

Preface
Introduction
Chapter 1: Technology and Social Media
Chapter 2: Media Relations
Chapter 3: Building Community Partnerships
Chapter 4: Public Relations, Inside and Out
Chapter 5: Fund Raising
Conclusion
Appendices: Success Stories:
Appendix A: John J. Herrera Elementary -Marketing Makes a Difference
Appendix B: Colorado Springs School District 11, Electronic Dialogue: A Means to Greater Community Loyalty
Appendix C: Community Connections for All Students/ Arts Education Matters
About the Author

Maximize Your School Marketing

Johanna M. Lockhart

Maximize Your School Marketing

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