Rowman & Littlefield Publishers
Trim: 6 x 9
978-1-4758-2995-2 • Hardback • September 2016 • $66.00 • (£51.00)
978-1-4758-2996-9 • Paperback • September 2016 • $33.00 • (£25.00)
978-1-4758-2997-6 • eBook • September 2016 • $31.00 • (£22.99)
Johanna M. Lockhart has more than 20 years of marketing experience in the private and public sectors. She has conducted school marketing workshops for 100s of school administrators and made marketing presentations at the state and national levels.
Chapter 1: School Marketing: What it is and why it matters
Chapter 2: Getting started
Chapter 3: Marketing research and database marketing
Chapter 4: Marketing Communication
Appendix A: Success Story: John J. Herrera Elementary -Marketing Makes a Difference
Appendix B: Success Story: Colorado Springs School District 11 - Electronic Dialogue: A Means to Greater Community Loyalty
Appendix C: Success Story: Community Connections for All Students/ Arts Education Matters
About the Author
In this step-by-step guide for marketing success, author Johanna M. Lockhart explains the why behind school marketing and provides concise information on how each school can develop a plan for marketing.... Beyond a plan, effective written and visual tactics are introduced and, finally, the critical point of creating appealing, credible, and persuasive content is reinforced. Chapters are chronological with practical information and limited black-and-white visuals. Information and process for marketing is applicable to all types of schools. Appendixes include three marketing success stories from different school systems. Internal and external stakeholders benefit from strong communications and passionate marketing of school districts; including real-life examples of successful school promotion that go beyond a newsletter portrays ways to galvanize support and achieve the end game of best educational environments for all.... A reference text for school and district administrators, boards, and staff seeking to develop and improve public relations, Fundamentals of School Marketing provides the means to an end. Strategies for marketing will lead to positive communication and education excellence. Recommended.
— American Reference Books Annual