Rowman & Littlefield Publishers
Pages: 210
•
Trim: 6¼ x 9⅜
978-1-4758-2884-9 • Hardback • December 2016 • $66.00 • (£51.00)
978-1-4758-2885-6 • Paperback • December 2016 • $35.00 • (£30.00)
978-1-4758-2886-3 • eBook • December 2016 • $33.00 • (£25.00)
Michael J. Worth is professor of nonprofit management in the Trachtenberg School of Public Policy and Public Administration at the George Washington University and founder of Michael J. Worth & Associates LLC, a Washington, DC based consulting firm that provides fundraising and management advice to colleges, universities, and schools; national institutions and associations; and nonprofit organizations. He was previously director of development at the University of Maryland and vice president for development and alumni affairs at the George Washington University and has extensive experience in the planning and direction of comprehensive campaigns.
Preface
Acknowledgments
1The Comprehensive Campaign
2Campaign Phases: Key Decisions and Tasks
3The Campaign Team
4Campaign Goals, Priorities, and Objectives
5Campaign Resources and Policies
6Executing the Campaign
7The Art of Fundraising
8Post-Campaign Evaluation, Planning, and Stewardship
9Campaign Communications and Events
Conclusion
About the Author
Index
With an emphasis on the president's leadership role, Michael Worth's book is a clear and thorough guide to all aspects of a campaign, from goal-setting and gift acceptance policies to solicitation and stewardship. It will be a valuable resource for presidents and everyone involved in a comprehensive campaign.
— Lester Lefton, president emeritus, Kent State University
In an era where campaigns play an ever-increasing role in the lexicon of philanthropy for educational institutions, this second edition of Michael Worth’s Leading the Campaign offers a helpful perspective on history, context and opportunity from a U.S. perspective. It provides a timely resource to presidents, chief advancement officers, and everyone involved with a campaign in higher education.
— Sue Cunningham, President and CEO, Council for Advancement and Support of Education
Richly informed by his highly successful careers as a fundraising leader, consultant, teacher and researcher, Michael Worth’s Leading the Campaign is absolutely essential reading for every president considering or undertaking a campaign. Every stage of the process is covered in detail, with insightful examples drawn from successful campaigns at a variety of colleges and universities.
— Robert R. Lindgren, president, Randolph-Macon College