Rowman & Littlefield Publishers
978-0-7425-6131-1 • Hardback • July 2008 • $105.00 • (£81.00)
978-0-7425-6132-8 • Paperback • July 2008 • $44.00 • (£34.00)
978-1-4617-2235-9 • eBook • July 2008 • $41.50 • (£32.00)
Jeffrey Stonecash is professor of political science at Syracuse University.
Chapter 1 Preface
Chapter 2 Campaigns, Democracy, and the Need for Information
Chapter 3 Purpose, Limited Budgets, and When to Poll
Chapter 4 What Kind of Poll?
Chapter 5 Writing Questions: Language and the Script
Chapter 6 Pulling a Sample: Who Votes, Sample Size, and Representativeness
Chapter 7 Callers and Calling
Chapter 8 The Crucial Part: Analysis and Developing a Campaign Plan
Chapter 9 Reports and Recommendations
Chapter 10 Tracking Polls and the Undecided
Chapter 11 A Final Note on Polling and Democracy
Chapter 12 Appendix: A Sample Report
Chapter 13 Bibliography
A good resource for learning how to analyze results and then intrepret and present them to campaigns in a way that will help inform strategy....Useful to those just starting careers in politics.
— Campaigns & Elections
Stonecash covers the practical aspects of polling in election campaigns, especially those for local office. The emphasis is on analytical approaches as much as on data collection, content that will be useful for those who want to understand better how candidates use data in deciding whether to run and in the organization of their strategy. Readers, especially students, will understand campaign polls better after reading this book.
— Mike Traugott, University of Michigan