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Manual of Digital Museum Planning

Edited by Ali Hossaini and Ngaire Blankenberg - With Gail Dexter Lord and Barry Lord

The Manual of Digital Museum Planning is a comprehensive guide to digital planning, development, and operations for museum professionals and students of museums studies and arts administration.
In the tradition of Lord Cultural Resource’s renowned manuals, this book gives practical advice on how digital can enhance and improve all aspects of the museum.

With chapters written by experienced professionals working at leading institutions such as the British Museum, the Metropolitan Museum of Art, the Indianapolis Museum of Art, Bristol Culture, the Canadian Museum for Human Rights, and others,
The Manual of Digital Museum Planning is an easy-to-understand, step-by-step guide for anyone planning a new museum, a museum expansion, or a new project in the Digital Age.

  • Part 1 explains how digital technologies are transforming museums
  • and their value proposition
  • Part 2 explores how adopting a user-centric, omnichannel approach creates new relationships between museums and communities
  • Part 3 offers a guide to integrating digital into the workflow of museums- from data analytics, to user experience design to project management
  • Part 4 identifies the business models, infrastructure and skills and competencies for the digital museum,
Each chapter culminates in ‘summary takeaways’ for easy recall, and key words are defined throughout. A glossary and reference list are also included as an accessible resources for readers.
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Rowman & Littlefield Publishers
Pages: 418Size: 7 1/4 x 10 3/8
978-1-4422-7895-0 • Hardback • March 2017 • $125.00 • (£85.00)
978-1-4422-7896-7 • Paperback • March 2017 • $75.00 • (£49.95)
978-1-4422-7897-4 • eBook • March 2017 • $71.00 • (£47.95)
Ali Hossaini is former CEO of Cinema Arts Network, a consortium of UK arts venues. Currently he is an Associate of Lord Cultural Resources, Research Fellow in the Department of Informatics, King’s College London, Research Fellow in Museum Studies at National Taipei Education University and a Fellow of the Royal Society of Arts. He received his Ph.D. in philosophy of science from the University of Texas at Austin.

Ngaire Blankenberg is internationally recognized for her work planning innovative museums and revitalizing urban spaces. As European Director and Principal Consultant at Lord Cultural Resources, the world's largest museum and cultural professional practice, Ngaire advises museums, the private sector and governments throughout the world on ways to develop their cultural assets for public benefit.

List of Figures and Tables

Gail Dexter Lord and Barry Lord

Ngaire Blankenberg and Ali Hossaini

Section One: A new value proposition for museums in the Digital Age

Chapter 1: Discovering a New Kind of Dialogue
Chris Michaels

Chapter 2: The Omnichannel Museum
Ali Hossaini

Chapter 3: Making It Personal: Putting data at the heart of your museum
Rob Stein

Section Two: Transforming the way we relate to our community

Chapter 4: Social Media and Audience Development
Ngaire Blankenberg
Interview with Alex Espinós and Gloria Castellví: Follow Me, Growing Your Twitter Community

Chapter 5: Analytics
Katie Moffatt
Interview with Mark Pajak: A Head for Numbers

Chapter 6: Museum Learning in the Digital Age
Ngaire Blankenberg

Chapter 7: New Frontiers in the Visitor Experience
Lisa Wright
Interview with Jake Barton: Digital Pen at the Cooper Hewitt Museum
Interview with Jessica Doig: Planning New Technologies

Section Three: Transforming the way we work

Chapter 8: Content for Every Channel
Ali Hossaini

Chapter 9: The pursuit of efficient relevance: An Enterprise Content Management System
Corey Timpson

Chapter 10: Digital Collections Management
Edward Purvis
Interview with Pam Babes: Using Volunteeers for Digitization Projects

Chapter 11: Digital Project Management
Rachel Clements Walker
Interview with Adam Patron: Agile Projects at the Metropolitan Museum of Art
Interview with Eileen Wills: Digital Projects in Museums

Chapter 12: User Experience Design
Marco Mason

Section Four: Resilience and Sustainability

Chapter 13: Digital and Museum Organization
Ngaire Blankenberg

Chapter 14: IT Infrastructure
Ali Hossaini
Interview with Kevin Cunningham: Developing Flexible Infrastructure for the 21st Century Museum

Chapter 15: Digital Revenues
Ngaire Blankenberg and Ali Hossaini

Afterword: Clicks & Bricks
Ali Hossaini

About the Authors


The Manual of Digital Museum Planning is an imperative reference point for museum and gallery professionals facing the challenges and opportunities of the digital epoch. The distinguished list of authors, and the breadth of themes the book covers, make it the definitive publication on this brave new world.
Tom Wilcox, Senior Partner, Counterculture

This fascinating and valuable book shines a light on where museums could and should be heading in the digital age. It points to ways in which the experience of curators, visitors and scholars can all be transformed and, more controversially, how the power of the megabrands that dominate the museum world, and the internet, can be effectively challenged.
John Newbigin OBE, Chair, Creative England