Rowman & Littlefield Publishers
Trim: 8½ x 11
978-1-4422-7885-1 • Paperback • January 2017 • $80.00 • (£62.00)
978-1-4422-7886-8 • eBook • January 2017 • $72.00 • (£55.00)
Rebecca Blakiston is a user experience librarian at the University of Arizona Libraries. As of 2016, she leads a web team dedicated to improving the user experience through better content, design, and architecture. For six years prior, she provided oversight, management, and strategic planning for the library website as website product manager.
List of Tables
Chapter 1. Why Good Writing Matters
Chapter 2. Knowing Your Readers
Chapter 3. Defining Your Message and Purpose
Chapter 4. Keeping It Simple
Chapter 5. Using Authentic and Active Voice
Chapter 6. Writing Titles and Headings
Chapter 7. Using Lists and Tables
Chapter 8. Writing Information and Instructions
Chapter 9. Writing Forms
Chapter 10. Writing for the Web
Chapter 11. Writing for Emails and Other Messaging Systems
Chapter 12. Implementing Voice and Tone
Chapter 13. Formatting Your ContentChapter 14. Refining Your ProcessIndex
About the Author
One thing I didn’t learn in library school was this - librarians are writers. We write a LOT. I’ve written articles, blog posts, website language, signage, instructions and tip sheets, directions, RFPs, and white papers for the Board of Trustees. And email. Lots and lots of email! This book is packed with practical ways to improve your writing, no matter where that writing appears.
— David Lee King, Digital Services Director, Topeka & Shawnee County Public Library, Kansas, and publisher at davidleeking.com
Writing Effectively In Print and on the Web: A Practical Guide for Librarians lives up to its name – this concise, readable book makes the case for why good writing matters. Rebecca Blakiston has put together a practical manual filled with thoughtful observations and tips you can put to use immediately to write more effectively. This book should be required reading for every librarian!
— Courtney Greene McDonald, Head, Discovery & Research Services, Indiana University Libraries
Writing Effectively in Print and on the Web presents recommended writing practices for success in both print and web-based mediums and is a recommended resource for librarians, both new and experienced, who want to improve their writing and offer engaging content for their readers. Even though this guide was written specifically for librarians and information professionals, it would serve as a valuable resource for anyone who is seeking to improve their writing across print and online platforms.
— Technical Services Quarterly