A Practical Guide to Ethics in Public Relations is a must-read-and absorb resource for public relations professionals at any level in any type of organization. Both professionals and educators (and their students!) will appreciate the straightforward discussion style of presentation along with the clearly relevant, easily understood examples of ethical challenges that public relations professionals are very likely to encounter in the course of their careers.... A welcome addition to the ever-expanding library of books focusing on the ethical aspects of organizational thought and action, A Practical Guide to Ethics in Public Relations should sit prominently on every public relations professional’s bookshelf to be seen by clients, employers, and coworkers alike.
[The] authors were successful in detailing the application of ethics within the professional field with a focus on a specific Code of Ethics. The authors were purposeful in demonstrating the application of the PURE model of ethical decision making. A major strength of the book is the diversity of both ethical dilemmas and award-wining case studies. Thus, the book would serve as an excellent choice for advanced public relations courses or the standalone public relations ethics course.