Rowman & Littlefield Publishers
Pages: 420
•
Trim: 8¾ x 11¼
978-1-4422-7137-1 • Hardback • September 2017 • $111.00 • (£85.00)
978-1-4422-7139-5 • eBook • September 2017 • $105.50 • (£82.00)
John W. Jacobsen, president of White Oak Associates, Inc., has over four decades of international experience as a museum analyst, planner, and producer. He was also associate director of the Museum of Science in Boston. During that time, the Museum served 2.2 million visitors during a twelve-month period, an unsurpassed record. Before that management position and since then, Jacobsen and White Oak have led strategic planning and marketing initiatives for over one hundred museums through hundreds of commissions. Recent projects represent over a billion dollars of actual and anticipated investment in new and expanding museums internationally. White Oak’s museum analysis and planning integrate impact and economic indicators with conceptual and creative planning.
Acknowledgements
Preface
Introduction
Tools and Resources (alphabetical)
1.Architect Search Process
2.Architectural Considerations
3.Architectural Design Phases
4.Architectural Functional Adjacencies
5.Architectural Planning
6.Architectural Room Book
7.Architectural Standards and Green Resources
8.Attendance Potential Estimates
9.Audience Research and Evaluation Methodologies
10.Audience: Non-users
11.Audience: Program Participants
12.Audience: Visitors: Categories (Visitors by Category)
13.Audience: Visitors: Segments (Key Visitor Segments)
14.Best Practices Research
15.Bibliography for Museums
16.Branding: Naming Process
17.Building: Design Criteria and Operational Characteristics
18.Building: Sample Program
19.Capital and Long-term Assets
20.Capital Project: Budgets
21.Capital Project: First Steps
22.Capital Project: Planning Principles
23.CEO Profile and Budget
24.Collections: Categories and Uses
25.Collections: Environmental Specifications
26.Collections: Policies
27.Community Needs: Process
28.Community Needs: Rationale
29.Concept and Strategic Master Plans
30.Conceptual Framework
31.Content Development
32.Education: K-12 Strategy
33.Education: Learning Theory
34.Education: Social Learning Concepts
35.Education: Strategies
36.Exhibit Evaluation Filters
37.Facility and Security
38.Governance
39.Guiding Principles: Core Values
40.Guiding Principles: Credos and Beliefs
41.Human Resources
42.Impact and Performance: Definitions
43.Impacts & Benefits: Category Summary
44.Impacts & Benefits: Descriptions
45.Implementation Phases, Schedules and Milestones
46.Institutional Evaluation Concepts
47.Insurance Menu
48.Key Performance Indicators (KPIs)
49.Market Demographic and Population Analysis
50.Marketing
51.Membership
52.Multi-Mode Operations
53.Multiple Mission Museums
54.Museum Categories (Types)
55.Museum Definitions
56.Museum Engagements: Definitions
57.Museum Field Counts
58.Museum Planning: Conceptual Diagrams
59.Museum Planning: Frameworks
60.Museum Planning: Process and Scope
61.Museum Servant of Four Masters
62.Museum Theory of Action
63.Museum Theory of Action: Definitions
64.Operating Budgets
65.Operating Data Standards
66.Peer Performance Assessments
67.Policy Choices
68.Programming: Categories
69.Programming: Changing
70.Programming: Delta Approaches
71.Programming: Feature Theater
72.Programming: Menu of Options
73.Public Spaces: Categories
74.Public Spaces: Entry and Galleries
75.Public Spaces: Program Center
76.Public Spaces: Retail and Functions
77.Public Spaces: Theater Options
78.Purposes and Impacts: Definitions
79.Purposes: Samples and Options
80.Revenues: Categories
81.Revenues: Earned Business Lines
82.Revenues: Overview
83.Site Selection
84.Space Use Analysis
85.Stakeholders: Categories
86.Stakeholders: Definitions
87.Support Facilities
88.Support Systems
89.Support Technology and Networks
90.Supporters: Collectors
91.Supporters: Funders
92.Supporters: Partners
93.Supporters: Partners: Advice from IMLS
94.Supporters: Volunteers
95.Ticket Prices
96.Value Exchanges: Definitions
97.Venue Capture Rates
98.Visitor Experience: Concepts
99.Visitor Experience: Factors
100.Visitor Services: Capacity Calculations
101.Visitor Services: Seasonality & Utilization
About the Authors
This compendium. . . is an extraordinarily useful tool for museums of all sorts at all stages of their institutional lives. It is a very clear result of the hundreds of projects that White Oak Associates have engaged in over their four decades of consulting and advisory services to the museum profession. . . . this is an immensely useful book for a variety of museum personnel, advocates, contractors, supporters, and board members. If not there already, it should be on your bookshelf.
— Informal Learning Review