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Using Social Media to Build Library Communities

A LITA Guide

Edited by Scott W.H. Young and Doralyn Rossman

Using Social Media to Build Communities: A LITA Guide is a community building action manual for practitioners across the profession. By bringing together an array of perspectives to explore community building through social media, Using Social Media to Build Communities can serve as the go-to resource for professionals who want to take social media beyond marketing and promotion to build an inclusive and engaged community of library users.

The first part of the book features a suite of case studies demonstrating real-world community building practices in a variety of library settings. The second part focuses on the methods for building communities of fellow practitioners. The third part highlights the capacity for social media to effect social good and social justice.

Each chapter contains clear explanations of important topics for building communities through social media, and readers will come away with cohesive approaches for building communities at their own libraries. Using Social Media to Build Communities: A LITA Guide demonstrates that an energetic and committed community exists to help and guide fellow community builders. Use this book to guide your own social media practice towards community building.
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Rowman & Littlefield Publishers
Pages: 190Size: 6 x 9
978-1-4422-7050-3 • Hardback • September 2017 • $75.00 • (£49.95)
978-1-4422-7051-0 • Paperback • September 2017 • $45.00 • (£29.95)
978-1-4422-7052-7 • eBook • September 2017 • $44.99 • (£29.95) (coming soon)
Series: LITA Guides
Scott W. H. Young is an Assistant Professor and Digital Initiatives Librarian at Montana State University Library. He has published and presented on user experience, participatory design, social media, and web privacy.

Doralyn Rossmann is an Associate Professor, Administrative Director of Data Infrastructure & Scholarly Communication (DISC), and Head of Collection Development at Montana State University Library. Her recent research includes presentations and publications in public budgeting, library-vendor relations, and social media including ethics, optimization, and community building.
Part 1: Building Communities of Library Users
Chapter 1: Picking a Platform and Finding a Voice, Lisa Bunker
Chapter 2: From Broadcast to Conversation in an Academic Library, Laura Little, Andrew Lopez, Jessica McCullough, Rebecca Parmer
Chapter 3: Find Us On Facebook: The Evolution of Social Media at a Community College Library, Dana A. Knott and Angel M. Gondek
Chapter 4: Social Media and Healthcare: Building and Sustaining Communities for Patients and Providers, Patricia J. Devine
Chapter 5: Adding Value with Advertising: Using Paid Promotions to Build Your Online Community, Chris Chan and Joanna Hare
Part 2: Building Communities of Library Professionals
Chapter 6: Building Communities of Practice in the Library Profession, Katie Elson Anderson
Chapter 7: Building a Personal Learning Network, Stony Evans
Part 3: Transforming Community into Action — Social Media and Social Justice
Chapter 8: The Urgency and Agency of #OccupyNassau: Actively Archiving Anti-Racism at Princeton, Jarrett M. Drake
Chapter 9: Cultivating Critical Dialogue on Twitter, April M. Hathcock
Advancing the development of community is a core mission for libraries of all types. Communities of practice support growth and development for library workers. Social media promises assistance in both. Social media can, however, also be confusing, both in technicalities but also with understanding how people will react to different approaches. Using Social Media to Build Library Communities provides pragmatic and sensible strategies for libraries to bring realize the potential of social media to extend and transform community engagement.
Lisa Janicke Hinchcliffe, Professor, University of Illinois at Urbana-Champaign

These eight case studies featured here provide a refreshingly honest look at the challenges of building an online community. Tips are given on how to approach audience research and engagement, but the true jewel is how internal workflows were established to support the time intensive need of feeding the social media beast.
Amanda Goodman, Publicity Manager, Darien Library

Just like the best social media, this book offers a blend of personal insight with professional expertise. The authors all are practitioners and offer best practices for all types of platforms and libraries. This will be essential reading for any librarian, even those who are already social media experts.
Margaret Heller, Digital Services Librarian, Loyola University Chicago