Rowman & Littlefield Publishers
Trim: 6¼ x 9½
978-1-4422-7050-3 • Hardback • September 2017 • $92.00 • (£71.00)
978-1-4422-7051-0 • Paperback • September 2017 • $56.00 • (£43.00)
978-1-4422-7052-7 • eBook • September 2017 • $53.00 • (£41.00)
Scott W. H. Young is assistant professor and digital initiatives librarian at Montana State University Library. He has published and presented on user experience, participatory design, social media, and web privacy.
Doralyn Rossmann is associate professor, administrative director of Data Infrastructure and Scholarly Communication, and head of collection development at Montana State University Library. Her recent presentations and publications include public budgeting, library–vendor relations, and social media including ethics, optimization, and community building.
Part 1: Building Communities of Library Users
Chapter 1: Picking a Platform and Finding a Voice, Lisa Bunker
Chapter 2: From Broadcast to Conversation in an Academic Library, Laura Little, Andrew Lopez, Jessica McCullough, Rebecca Parmer
Chapter 3: Find Us On Facebook: The Evolution of Social Media at a Community College Library, Dana A. Knott and Angel M. Gondek
Chapter 4: Social Media and Healthcare: Building and Sustaining Communities for Patients and Providers, Patricia J. Devine
Chapter 5: Adding Value with Advertising: Using Paid Promotions to Build Your Online Community, Chris Chan and Joanna Hare
Part 2: Building Communities of Library Professionals
Chapter 6: Building Communities of Practice in the Library Profession, Katie Elson Anderson
Chapter 7: Building a Personal Learning Network, Stony Evans
Part 3: Transforming Community into Action — Social Media and Social Justice
Chapter 8: The Urgency and Agency of #OccupyNassau: Actively Archiving Anti-Racism at Princeton, Jarrett M. Drake
Chapter 9: Cultivating Critical Dialogue on Twitter, April M. Hathcock
Titles on social media and libraries are abundant, but most focus on marketing and outreach. Young and Rossman take a slightly different approach—using social media to foster conversations and build communities. In three distinct sections (developing communities of users, creating communities of professionals, and transforming communities into action for social justice), the editors highlight voices from a range of library types—public, four- and two-year college, health sciences, and school libraries, as well as archives. While each chapter presents valuable information, this book makes its mark with its final section. Here, Jarrett M. Drake examines how Princeton University documented its students’ #OccupyNassau movement, and April M. Hathcock discusses relying on Twitter to spark discussions of critical librarianship.... Verdict: This selection will be helpful to librarians and staff considering delving into social media, as well as those looking to harness it in new ways.
— Library Journal
Advancing the development of community is a core mission for libraries of all types. Communities of practice support growth and development for library workers. Social media promises assistance in both. Social media can, however, also be confusing, both in technicalities but also with understanding how people will react to different approaches. Using Social Media to Build Library Communities provides pragmatic and sensible strategies for libraries to realize the potential of social media to extend and transform community engagement.
— Lisa Janicke Hinchliffe, professor, University of Illinois at Urbana-Champaign
The eight case studies featured here provide a refreshingly honest look at the challenges of building an online community. Tips are given on how to approach audience research and engagement, but the true jewel is how internal workflows were established to support the time-intensive need of feeding the social media beast.
— Amanda L. Goodman, publicity manager, Darien Library, Darien, Connecticut
Just like the best social media, this book offers a blend of personal insight with professional expertise. The contributors are all practitioners and offer best practices for all types of platforms and libraries. This will be essential reading for any librarian, even those who are already social media experts.
— Margaret Heller, digital services librarian, Loyola University Chicago