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Video Marketing for Libraries

A Practical Guide for Librarians

Heather A. Dalal; Robin O'Hanlon and Karen L. Yacobucci

Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros.

Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos.

This book will guide you through:

·gaining internal support
·crafting a clear message
·building the library’s audience
·writing storyboards and scripts
·casting and rehearsing actors
·filming and recording voiceover, editing, publishing, promoting
·using online tools & animation software
·and assessing impact
  • Details
  • Details
  • Author
  • Author
  • TOC
  • TOC
  • Reviews
  • Reviews
Rowman & Littlefield Publishers
Pages: 194 • Trim: 8½ x 11
978-1-4422-6949-1 • Paperback • August 2017 • $84.00 • (£65.00)
978-1-4422-6950-7 • eBook • August 2017 • $79.50 • (£61.00)
Series: Practical Guides for Librarians
Subjects: Language Arts & Disciplines / Library & Information Science / Digital & Online Resources
Heather A. Dalal is Assistant Professor/Instruction & Emerging Technologies at Rider University in Lawrenceville, NJ. In addition to reference and instruction, Dalal creates library tutorials, markets the library with promotional videos, and implements other emerging technologies.

Robin O’Hanlon, MIS is the Assistant Library Director, Outreach & Public Services at the Levy Library at the Icahn School of Medicine at Mount Sinai in New York City. In this role, she oversees access services and all library outreach, marketing, and communication efforts.

Karen L. Yacobucci has a Master’s degree in Library and Information Science from the State University of New York at Buffalo and is currently the Content Systems Librarian and Marketing Specialist for the New York University (NYU) Health Sciences Library. In this role, she leads the development, refinement, and implementation of the Library’s marketing strategy.
Chapter 1. Getting Started: Video Marketing and Your Library
Chapter 2. Understanding Best Practices
Chapter 3. Translating Your Message Into a Marketing Video
Chapter 4. Planning is Everything: Understanding Pre-production
Chapter 5. Action! Nailing Production
Chapter 6. That’s a Wrap: Mastering Post-production
Chapter 7. Animated Video as an Alternative to Traditional Video Production
Chapter 8. Video by the Book: Considerations for Users with Disabilities
Chapter 9. Promote or Perish: Increasing the Visibility of Your Videos
Chapter 10. Was It Worth It? Measuring Impact
Dalal, Robin O’Hanlon, and Sharon L. Yacobucci, with year of hands-on experience at Rider University, the Icahn School of Medicine at Mount Sinai, and New York University, respectively, have produced a practical guide on how to successfully integrate video marketing into libraries. The book is well organized, featuring a bulleted list of topics at the start of each chapter and wrapping each up with key points, references, and suggested readings. Not only will readers find step-by-step instructions for making a video but will also understand how to use it as a tool for driving awareness, promoting services and resources, and creating relationships with the community. Libraries of all sizes will want to add this gem to their professional collections.
— Booklist


There are more than enough tips in this book to prove that librarians can create videos for marketing.... I wholeheartedly recommend that librarians involved in marketing communications have this book on their desks.


— Marketing Library Services


This is an excellent practical guide to the creation of videos, with step by step instructions. What I find really gratifying though is the authors understand the marketing process – they get the need to market the videos themselves, and to measure the impact of what they’ve created. Video Marketing for Libraries is a detailed and comprehensive guide to an increasingly essential aspect of library marketing.
— Ned Potter, Academic Liaison Librarian, York University


Video Marketing for Libraries

A Practical Guide for Librarians

Cover Image
Paperback
eBook
Summary
Summary
  • Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros.

    Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos.

    This book will guide you through:

    ·gaining internal support
    ·crafting a clear message
    ·building the library’s audience
    ·writing storyboards and scripts
    ·casting and rehearsing actors
    ·filming and recording voiceover, editing, publishing, promoting
    ·using online tools & animation software
    ·and assessing impact
Details
Details
  • Rowman & Littlefield Publishers
    Pages: 194 • Trim: 8½ x 11
    978-1-4422-6949-1 • Paperback • August 2017 • $84.00 • (£65.00)
    978-1-4422-6950-7 • eBook • August 2017 • $79.50 • (£61.00)
    Series: Practical Guides for Librarians
    Subjects: Language Arts & Disciplines / Library & Information Science / Digital & Online Resources
Author
Author
  • Heather A. Dalal is Assistant Professor/Instruction & Emerging Technologies at Rider University in Lawrenceville, NJ. In addition to reference and instruction, Dalal creates library tutorials, markets the library with promotional videos, and implements other emerging technologies.

    Robin O’Hanlon, MIS is the Assistant Library Director, Outreach & Public Services at the Levy Library at the Icahn School of Medicine at Mount Sinai in New York City. In this role, she oversees access services and all library outreach, marketing, and communication efforts.

    Karen L. Yacobucci has a Master’s degree in Library and Information Science from the State University of New York at Buffalo and is currently the Content Systems Librarian and Marketing Specialist for the New York University (NYU) Health Sciences Library. In this role, she leads the development, refinement, and implementation of the Library’s marketing strategy.
Table of Contents
Table of Contents
  • Chapter 1. Getting Started: Video Marketing and Your Library
    Chapter 2. Understanding Best Practices
    Chapter 3. Translating Your Message Into a Marketing Video
    Chapter 4. Planning is Everything: Understanding Pre-production
    Chapter 5. Action! Nailing Production
    Chapter 6. That’s a Wrap: Mastering Post-production
    Chapter 7. Animated Video as an Alternative to Traditional Video Production
    Chapter 8. Video by the Book: Considerations for Users with Disabilities
    Chapter 9. Promote or Perish: Increasing the Visibility of Your Videos
    Chapter 10. Was It Worth It? Measuring Impact
Reviews
Reviews
  • Dalal, Robin O’Hanlon, and Sharon L. Yacobucci, with year of hands-on experience at Rider University, the Icahn School of Medicine at Mount Sinai, and New York University, respectively, have produced a practical guide on how to successfully integrate video marketing into libraries. The book is well organized, featuring a bulleted list of topics at the start of each chapter and wrapping each up with key points, references, and suggested readings. Not only will readers find step-by-step instructions for making a video but will also understand how to use it as a tool for driving awareness, promoting services and resources, and creating relationships with the community. Libraries of all sizes will want to add this gem to their professional collections.
    — Booklist


    There are more than enough tips in this book to prove that librarians can create videos for marketing.... I wholeheartedly recommend that librarians involved in marketing communications have this book on their desks.


    — Marketing Library Services


    This is an excellent practical guide to the creation of videos, with step by step instructions. What I find really gratifying though is the authors understand the marketing process – they get the need to market the videos themselves, and to measure the impact of what they’ve created. Video Marketing for Libraries is a detailed and comprehensive guide to an increasingly essential aspect of library marketing.
    — Ned Potter, Academic Liaison Librarian, York University


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