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Video Marketing for Libraries

A Practical Guide for Librarians

Heather A. Dalal; Robin O'Hanlon and Karen L. Yacobucci

Today’s libraries need to market their resources and services more than ever. Thanks to the proliferation of digital information, patrons can easily find information from other sources without recognizing the usefulness and relevance of their library. Libraries have been producing their own promotional videos with success, strengthening their relationships with their users and gaining new audiences.

You can increase awareness of your library’s resources & services by producing your own videos. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact.

This book will guide you through:

  • gaining internal support
  • crafting a clear message
  • building the library’s audience
  • writing storyboards and scripts
  • casting and rehearsing actors
  • filming and recording voiceover, editing, publishing, promoting,
  • using online tools & animation software
  • and assessing the efforts
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Rowman & Littlefield Publishers
Pages: 186Size: 8 1/2 x 11
978-1-4422-6949-1 • Paperback • August 2017 • $65.00 • (£44.95)
978-1-4422-6950-7 • eBook • August 2017 • $61.00 • (£42.95) (coming soon)
Heather A. Dalal is Assistant Professor/Instruction & Emerging Technologies at Rider University in Lawrenceville, NJ. In addition to reference and instruction, Dalal creates library tutorials, markets the library with promotional videos, and implements other emerging technologies.

Robin O’Hanlon, MIS is the Assistant Library Director, Outreach & Public Services at the Levy Library at the Icahn School of Medicine at Mount Sinai in New York City. In this role, she oversees access services and all library outreach, marketing, and communication efforts.

Karen L. Yacobucci has a Master’s degree in Library and Information Science from the State University of New York at Buffalo and is currently the Content Systems Librarian and Marketing Specialist for the New York University (NYU) Health Sciences Library. In this role, she leads the development, refinement, and implementation of the Library’s marketing strategy.
Chapter 1. Getting Started: Video Marketing and Your Library
Chapter 2. Understanding Best Practices
Chapter 3. Translating Your Message Into a Marketing Video
Chapter 4. Planning is Everything: Understanding Pre-production
Chapter 5. Action! Nailing Production
Chapter 6. That’s a Wrap: Mastering Post-production
Chapter 7. Animated Video as an Alternative to Traditional Video Production
Chapter 8. Video by the Book: Considerations for Users with Disabilities
Chapter 9. Promote or Perish: Increasing the Visibility of Your Videos
Chapter 10. Was It Worth It? Measuring Impact
This is an excellent practical guide to the creation of videos, with step by step instructions. What I find really gratifying though is the authors understand the marketing process – they get the need to market the videos themselves, and to measure the impact of what they’ve created. Video Marketing for Libraries is a detailed and comprehensive guide to an increasingly essential aspect of library marketing.
Ned Potter, Academic Liaison Librarian, York University