Rowman & Littlefield Publishers
Pages: 728
•
Trim: 7 x 10
978-1-4422-6888-3 • Paperback • November 2017 • $82.00 • (£63.00)
978-1-4422-6886-9 • eBook • November 2017 • $77.50 • (£60.00)
H. Russell Bernard is Professor Emeritus of Anthropology at the University of Florida and Director of the Institute for Social Science Research at Arizona State University. His books include this text on Research Methods in Anthropology, as well as Social Research Methods (2d edition, Sage Publications 2012), Analyzing Qualitative Data: Systematic Approaches, with Gery Ryan and Amber Wutich (2d edition, Sage Publications 2016), and Native Ethnography, with Jesús Salinas Pedraza (Sage Publications 1989).
Prefacev
About the Author xiii
1 Anthropology and the Social Sciences1
2 The Foundations of Social Research23
3 Preparing for Research54
4 Research Design: Experiments and Experimental Thinking83
5 Sampling I: The Basics 114
6 Sampling II: Theory131
7 Sampling III: Nonprobability Samples and Choosing Informants 145
8 Interviewing I: Unstructured and Semistructured 163
9 Interviewing II: Questionnaires195
10 Interviewing III: Relational Data, Cultural Domains and Networks 233
11 Scales and Scaling254
12 Participant Observation272
13 Field Notes and Database Management308
14 Direct and Indirect Observation323
15 Introduction to Qualitative and Quantitative Analysis354
16 Cognitive Anthropology I: Analyzing Relational Data, Cultural Domains and Networks 362
17 Cognitive Anthropology II: Decision Modeling, Taxonomies, and Componential Analysis416
18 Text Analysis I: Interpretive Analysis, Narrative Analysis, Performance Analysis, and Conversation Analysis437
19 Text Analysis II: Schema Analysis, Grounded Theory, Content Analysis, and Analytic Induction 459
20 Univariate Analysis491
21 Bivariate Analysis: Testing Relations527
22 Multivariate Analysis570
iv Contents
Appendix A: Table of Areas under a Normal Curve598
Appendix B: Student’s t Distribution 601
Appendix C: Chi-Square Distribution Table602
Appendix D: F Table for the .05 Level of Significance604
Appendix E: Resources for Fieldworkers606
References611
Author Index000
Subject Index000
New features
New to Research Methods in Anthropology, Sixth Edition:
Chapter 2: updated literature throughout to reflect changes in various populations.
Chapter 3: new box includes tips for writing grant proposals; the discussion about paradigms has been updated to include an example of how explanations can be both nomothetic and idealist.
Chapter 4: includes a new section on economic games, a new description of the goal–gradient hypothesis, and a new example of the lost-letter technique.
Chapter 7: new section on mixed methods in sampling, including time–space sampling and the case control design. A new box introduces formal methods for selecting key informants, including network analysis, cultural consensus analysis, and multidimensional scaling. The discussion on sample size in nonprobability sampling, bringing in new empirical data on this problem, has been expanded.
Chapter 8: includes a new description of confirmation bias and the expectancy effect, and additional material on aided recall, including the use of landmarks and event/life-history calendars.
Chapter 9: new material includes a box on conversational versus standardized interviewing, an expanded discussion of the low response rate in survey research, and new examples on panel studies in the Antarctic, factorial surveys in China, randomized response techniques in Holland, and list experiments in Nicaragua.
Chapter 10: In addition to a new example of pile sorts with objects in New Guinea, this chapter has been expanded to include the collection of sociocentric and egocentric network data.
Chapter 11: a new example of the Guttman scale of cultural evolution has been added.
Chapter 12: new examples include gaining rapport in fieldwork in Alaska and participatory transects in Tanzania; there is a new box on language competence in fieldwork and an expanded section on staying safe in field research.
Chapter 14: includes a new box on reactivity and an expanded box on the ethics of pseudoclient and pseudopatient studies, as well as a new example of the study of garbage.
Chapter 16: updated box on getting pile-sort data into a computer and expanded box on the difference between metric and nonmetric data; a new section has been added on analyzing social network data, including a section on semantic networks.
Chapter 18: new example of ethnopoetics in classroom discourse.
Chapter 19: expanded the discussion of grounded theory and the section on analytic induction.