Rowman & Littlefield Publishers / AASLH
Pages: 184
•
Trim: 6¼ x 9½
978-1-4422-6350-5 • Hardback • April 2016 • $102.00 • (£78.00)
978-1-4422-6351-2 • Paperback • April 2016 • $50.00 • (£38.00)
978-1-4422-6352-9 • eBook • April 2016 • $47.50 • (£37.00)
Deborah Pitel has a Master’s Degree in Public History from Northern Kentucky University and is the Marketing Director for Heritage Village Museum in Cincinnati, Ohio. During her years at Heritage Village Museum, Deborah has tried almost every marketing strategy available on the museums’ limited budget.
List of Illustrations
List of Tables
Foreword
Preface
Chapter 1: Marketing Basics
Chapter 2: Lay the Foundation and Build a Brand
Chapter 3: Find Your Audience and Make a Plan
Chapter 4: Press Releases, Print Media, Radio, & TV
Chapter 5: Creating and Maintaining a Website
Chapter 6: Email Newsletters, Marketing, and Internet Advertising
Chapter 7: Social Media
Chapter 8: Social Media Platforms
Chapter 9: Blogging and Business Partnerships
Chapter 10: More Marketing Tips and Tricks
Bibliography
Index
About the Author
Marketing on a Shoestring Budget will deliver to readers the basics of marketing with practical suggestions for expanding patron-age and improving the presence of libraries in an easy-to-understand format.
— Journal of the Medical Library Association
“Deborah Pitel has written an indispensable guide to marketing that is useful for any small-to-midsize nonprofit organization. It should be required reading for employees and board members alike. I tried and tested many of her suggestions, especially in terms of social media, and experienced phenomenal success. And I didn't have to reinvent the wheel or break the bank either. Her methods are genuine, easy, and straightforward.”
— Paul Tenkotte, Director of the Center for Public History at Northern Kentucky University
Marketing on a Shoestring Budget: A Guide for Small Museums and Historic Sites should be required reading for professionals with communications responsibilities. Pitel begins with the basics of marketing: defining product, place, price, and promotion, continues with the importance of traditional media, and champions the valuable role your website, social media and digital partnerships can play when budget numbers are limited. At small museums and historic sites, resources are limited. Pitel’s work will assist professionals in creating a unique marketing and communications roadmap for their institution, complete with a flexible checklist and guidelines to meet the needs of your audience and meet the goals of your institution.
— Jamie Glavic, Director of Marketing and Communications, National Underground Railroad Freedom Center