Rowman & Littlefield Publishers
Pages: 240
Trim: 6 x 9
978-1-4422-4603-4 • Hardback • February 2025 • $85.00 • (£65.00)
978-1-4422-4604-1 • Paperback • February 2025 • $45.00 • (£35.00)
978-1-4422-4605-8 • eBook • February 2025 • $42.50 • (£35.00) (coming soon)
John McGuire, PhD, is professor and Welch-Bridgewater Chair for Sports Media at Oklahoma State University’s School of Media and Strategic Communications. Dr. McGuire was a co-editor for The ESPN Effect: Exploring the Worldwide Leader in Sports and ESPN and the Changing Sports Media Landscape. Dr. McGuire’s work has been published in the Journal of Sports Media, Communication and Sport, International Journal of Sport Communication, Newspaper Research Journal, and Journal of Radio and Audio Media. During his 16 years as a sports announcer, Dr. McGuire did play-by-play or color commentary for more than 300 college and high school events while working for two Missouri radio stations. Over his broadcast and academic career, Dr. McGuire has won nearly two dozen awards for sports and news reporting.
Sportscasting in the Digital Age is the only text students need to begin their career in sports broadcasting. John McGuire writes from experience. He has done the work and knows what questions to answer before new sportscasters even ask them. The book has straightforward advice for navigating the job market and the industry. He outlines specific steps students need to take to research a team, create a script, and call play-by-play for a game. From game prep to performance, McGuire prepares the new sports broadcaster for every scenario in the booth and beyond. He also provides a succinct history of the industry which allows reflection on how far sportscasters have come and where careers are headed. His experience, examples, and expertise set the gold standard for sports broadcasting instruction.
— Nora Baldner, Emmy and Edward R. Murrow award-winning reporter, anchor, and producer; assistant professor of communication, Quincy University
This book leaves no stone unturned when it comes to the ins and outs of sportscasting. I wish there was a book like this when I was starting out in the business.
— Robert Ford, Houston Astros radio broadcaster
- Includes breakout sections with expert insight from leaders in the field, including Cubs announcer Pat Hughes and ESPN/ABC’s Dusty Dvoracek.
- Written by a professor of sports media who also has professional experience calling more than 300 college and high school events.
- Discusses the emergence of new sports media platforms such as podcasting and video streaming
- Covers practical areas such as knowing the rules, prep work, the importance of vocabulary, interview skills, and taking care of your voice, while also giving students a broader understanding of today’s sports media industry.
- Accompanied by instructional materials that include true/false questions and class activities for each chapter.
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Test Bank. The Test Bank includes a variety of test questions and is available in either Word or PDF formats. For every chapter in the text, the Test Bank includes a complete test with a variety of question types, including multiple choice, true false, and essay formats.