Rowman & Littlefield Publishers
Pages: 200
•
Trim: 6¼ x 9⅜
978-1-4422-4517-4 • Hardback • April 2016 • $51.00 • (£39.00)
978-0-8108-9589-8 • Paperback • November 2017 • $35.00 • (£30.00)
978-1-4422-4518-1 • eBook • April 2016 • $33.00 • (£25.00)
Regina Luttrell spent the first half of her career managing high-level public relations and marketing activities for Fortune 500 companies, governmental entities, and non-profit organizations. Upon leaving corporate America she earned her Ph.D. and now teaches at Syracuse University, S.I. Newhouse School of Public Communications where she researches, publishes and discusses public relations, social media, and the Millennial generation's roles both in the classroom and the workforce. She is the (co)author the following books: Social Media: How to Engage, Share, and Connect, Brew Your Business: The Ultimate Craft Beer Playbook, Public Relations Campaigns: An Integrated Approach, The PR Agency Handbook, and A Practical Guide to Ethics in Public Relations.
Karen McGrath, PhD, is Professor of Communications at the College of Saint Rose in Albany, NY where she has been teaching for almost 20 years. She has a passion for learning and enjoys working with students to help them achieve their personal and professional goals. Her interests include pop culture, media, gender, and race, with her most recent publication focused on The Big Bang Theory’s Sheldon Cooper.
Forewords (Tatiana N. Coffinger, Cailin Brown, and Ryan Schram)
Preface
PART I: MILLENNIALS: WHO ARE THEY? WHERE HAVE THEY BEEN? WHERE ARE THEY GOING?
1: Traditionalists, Baby Boomers, Generation-X
2: Who are Millennials?
PART II: MILLENNIALS’ LEADERSHIP & CHARACTERISTICS
3: LEADERSHIP: There is an “I” in TEAM
4: Characteristics 1 and 2: Confident & Cavalier
5: Connected
6: Collaborative
7: Characteristics 5 and 6: Committed Change Agents
8: Contradistinctive
PART III: MOVING FORWARD: WHAT’S ON THE HORIZON?
9: Millennial Voices: “Out of the Mouths of Babes”
10: Embracing the Challenges Ahead
11: What’s Next?: “Forgettabout” Millennials, think Neo-Millennials
About the Authors
The Millennial Mindset provides a comprehensive perspective on the often mis-understood generation. Luttrell and McGrath's book brought together endless articles, blog posts and Tweets about the Millennial generation. There's no magic bullet to "fix" the generation rather the book provides a framework for multiple generations to successfully co-exist.
— Anne Gaertner, director, Employer Relations and Internships, Cornerstone University
There is plenty of fiction in the air about Millennials—lazy, selfish, and “entitled” among them—so it is refreshing to see a book that highlights the facts: Millennials are an optimistic, energetic, generous-hearted, and idealistic generation. This might be bad news for those who enjoy dumping on them, but it’s good news for the rest of us. This book is an excellent guide to the Millennial generation and the world they will create.
— Jeffrey Jensen Arnett, PhD, author of Emerging Adulthood: The Winding Road from the Late Teens Through the Twenties; Research Professor, Department of Psychology, Clark University
Seven Characteristics of Millennials: Confident, Connected, Committed Change Agents, Contradistinctive, Cavalier, and Collaborative
Facts or Fictions – what’s true, what’s not, debunking the stereotypes about Millennials
Millennial Voices - interviews with Millennials
Recommendations for interacting with Millennials
Sneak peek into the next generation, NeoMillennials also known as Gen Z.