Rowman & Littlefield Publishers
Pages: 278
•
Trim: 6⅜ x 9¼
978-1-4422-2961-7 • Hardback • December 2013 • $123.00 • (£95.00)
978-1-4422-2962-4 • eBook • December 2013 • $116.50 • (£90.00)
Michael Ray FitzGerald is a communications scholar and freelance journalist, who teaches at Jacksonville University and College of Coastal Georgia in Kingsland. Published in a wide range of journals across the disciplines, FitzGerald is also the author of the essay collection Mixed Metaphors (2013).
Many baby boomers grew up watching the Lone Ranger and his sidekick, Tonto. Portraying what media scholar Michael Ray FitzGerald refers to as the 'good Indian,' Tonto often acquiesced to his white friend. The good Indian, the author writes in the introduction, 'helped the white man in his quest to dominate the land.' FitzGerald observes that the US view of Native Americans has been molded by television portrayals of the good Indian, and he supports his argument with evidence from television portrayals of Native Americans in The Lone Ranger, Broken Arrow, Law of the Plainsman, Hawk, Nakia, and Walker, Texas Ranger. He applies George Gerbner's cultivation theory to examine the good Indian in political, cultural, and historical contexts. Contending that American Westerns offer the bulk of television portrayals of Native Americans, FitzGerald examines how Native Americans have been (mis)represented, transformed, and distorted to fit the dominant political elements in US society at any given time. FitzGerald also includes positive stereotypes–for example, Iron Eyes Cody's portrayal of 'the crying Indian,' first used in a public service announcement on Earth Day in 1971. This excellent book is well suited for students in media studies and cultural studies. Summing Up: Recommended. Lower- and upper-division undergraduates; general readers.
— Choice Reviews
This book did not disappoint. [The book is] logically organized, clearly argued, and meticulously researched and documented. . . . The author breaks new critical and analytical ground by applying interdisciplinary methods and by using transcontinental resources to achieve his purpose. . . .There will continue to be a need for vigilant analytical criticism of their portrayals such as that so carefully and thoroughly provided by Michael Ray FitzGerald.
— Journal of American Culture
Native Americans on Network TV is a valuable study because it names and analyzes the major representations of Native identity that have appeared on television since the inception of the medium. Although the book discusses seven series in distinct chapters, one of the great strengths of the analysis is that each examination of a series is not a 'stand-alone' discussion.
— American Indian Culture and Research Journal