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Privacy in the Age of Big Data

Recognizing Threats, Defending Your Rights, and Protecting Your Family

Theresa Payton and Ted Claypoole - Foreword by Hon. Howard A. Schmidt

Digital data collection and surveillance gets more pervasive and invasive by the day; but the best ways to protect yourself and your data are all steps you can take yourself. The devices we use to get just-in-time coupons, directions when we’re lost, and maintain connections with loved ones no matter how far away they are, also invade our privacy in ways we might not even be aware of. Our devices send and collect data about us whenever we use them, but that data is not safeguarded the way we assume it would be.

Privacy is complex and personal. Many of us do not know the full extent to which data is collected, stored, aggregated, and used. As recent revelations indicate, we are subject to a level of data collection and surveillance never before imaginable. While some of these methods may, in fact, protect us and provide us with information and services we deem to be helpful and desired, others can turn out to be insidious and over-arching.

Privacy in the Age of Big Data highlights the many positive outcomes of digital surveillance and data collection while also outlining those forms of data collection to which we may not consent, and of which we are likely unaware. Payton and Claypoole skillfully introduce readers to the many ways we are ‘watched,’ and how to adjust our behaviors and activities to recapture our privacy. The authors suggest the tools, behavior changes, and political actions we can take to regain data and identity security. Anyone who uses digital devices will want to read this book for its clear and no-nonsense approach to the world of big data and what it means for all of us.
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Rowman & Littlefield Publishers
Pages: 276Size: 6 x 9
978-1-4422-2545-9 • Hardback • January 2014 • $41.00 • (£27.95)
978-1-4422-4257-9 • Paperback • April 2015 • $18.95 • (£12.95)
978-1-4422-2546-6 • eBook • January 2014 • $17.95 • (£11.95)
Theresa Payton is one of America's most respected authorities on Internet security, net crime, fraud mitigation, and technology implementation. As White House Chief Information Officer from 2006 to 2008 -- the first woman ever to hold that position -- she administered the information technology enterprise for the President and 3,000 staff members. Prior to working in federal government, Payton held executive roles in banking technology at Bank of America and Wells Fargo. Payton is the founder of Fortalice, LLC, a security, risk, and fraud consulting company. In 2010, she was named by Security Magazine as one of the top 25 "Most Influential People in Security." She, also, serves as a cyber-expert for the syndicated program America Now and is co-author of Protecting Your Internet Identity: Are You Naked Online? (Rowman & Littlefield, 2012).

Theodore Claypoole is a technology attorney and is currently cochair of the Cyberspace Mobile Commerce Subcommittee for the American Bar Association’s Business Law Section. Ted is the author of chapters in published books on biometrics and data security, as well as several articles on Internet security and Internet law. He is currently leader of the Privacy and Data Management team at the law firm Womble Carlyle. He leads data breach incident response teams in the financial, information processing, retail, and software industries. Ted consults on information security, privacy, consumer data treatment, and contingency planning matters, and advises clients on strategic technology and marketing alliances. Ted was previously the in-house technology and Internet counsel for CompuServe and Bank of America.
Chapter 1. The Intersection of Privacy, Law, and Technology

Tech Section I. Ground Zero: Your Computer and the Internet
Chapter 2.Your Computer is Watching You
Chapter 3.How Government Follows Your Electronic Tracks
Chapter 4. Chased Online by Criminals and Snoops
Chapter 5.Just Hanging Our Online . . .
Chapter 6.The Spy in Your Pocket

Tech Section II. Risks in the Streets
Chapter 7.Cameras Everywhere
Chapter 8.When Your Car is Just Another Computer
Chapter 9.When Your Own Body Gives You Away
Chapter 10.DNA and Your Health Records

Tech Section III.Home is Where the Heart (of Surveillance) Is
Chapter 11.Home Sweet Home: Spies in Your Living Room
Chapter 12.Risks of Computer and Phone Networks

Tech Section IV.Where Do We Go From Here?
Chapter 13.The Future of Technology and Privacy
Chapter 14.Laws and Regulations That Could Help Preserve Privacy
[Data] tracking can always be used by nefarious individuals or groups, but it is part of the way we live now. It is as though highways were also fraught with piracy. That’s the kind of thing we’re dealing with. This is the discussion of the era, and this book is smack in the middle of it.
Jon Stewart, The Daily Show

Former White House Chief Information Officer Payton and lawyer Claypoole, authors of Protecting Your Internet Identity, team up again to produce this quick and easy overview of data collection and its relevance in our everyday lives. The authors guide readers through the many ways our personal information is collected and used in today’s society. They are quick to point out the beneficial aspects of technological advancements in commercial, private, and government settings. However, any collection of personal data is susceptible to malicious use. The authors go on to elaborate on the everyday possibilities of hacking, wiretapping, and other big data strategies by marketers and cybercriminals. Most alarming are the implications of data mining for everyday citizens: cybercriminals can and will steal any information, through government or commercial enterprises. Payton and Claypoole provide practical tips and tools for protecting personal data throughout making this a perfect beginner’s guide for anyone looking to stay informed.
Publishers Weekly

Payton and Claypoole intend this book as an overview of the threats facing private citizens in the era of cloud computing and big data. Discussions of privacy in this time take as their departure point the problematic nature of cloud-based computing and of the storage of massive amounts of personal data by businesses, governments, and devices connected to the cloud. The threats reviewed include those associated with mobile access and tracking individuals’ locations, Internet viewing, and the ubiquity of cameras as peripherals on devices. The final section details mitigating risks to individual privacy and reviews legislative efforts that could help. VERDICT Well-researched and well-written, this timely and important addition to the literature on privacy and big data will resonate with researchers of information policy and related legislation.
Library Journal

I think people out there don’t realize there’s this whole underground economy out there, knives and daggers, people out there trying to get any piece of your data at any cost and at the end of the day we’re the ones who will pay the price. . . This is great advice.
The Willis Report, Fox Business

Privacy in the Age of Big Data is a valuable source of information, no matter how much you know about cybersecurity; for those who are just starting to protect their data, however, you won’t want to let this book out of your sight.
datascience@berkeley Blog, Berkeley School of Information

Privacy in the Age of Big Data: Recognizing Threats, Defending Your Rights, and Protecting Your Family provides a powerful reference focusing on privacy in the digital world, and is a fine pick for any who would consider the ramifications of how data is collected, stored and used. Current practices have created a level of data collection and surveillance never before used: while some of these methods are justified by protection and new services, others intrude on civil liberties. This book considers the pros and cons of new digital surveillance systems and analyzes the dangers of information tracking, offering readers insights into ways we are tracked, and how to change behaviors and activities to regain more privacy. It's an in-depth discussion that should be a part of any social issues or computer science library, offering much food for thought.
Midwest Book Review

Payton and Claypole highlight the pros and cons of Big Data collection and illuminate the many areas of data collection that are still largely unknown to the general public.
Information Today

Privacy in the Age of Big Data is a timely publication and one that should find a wide readership in a digital and online landscape that is often only partially understood. As archivists, managing digital data and navigating the cyber world is increasingly important, and this is also true of our social lives. When at work there is a level of protection, or perhaps control, by our employers’ infrastructure: IT services manage and monitor our email and intranet, passwords must be regularly changed or account access will be suspended, security scanning is undertaken as a matter of course, and born-digital material, both published and unpublished, is treated with all the complex care and attention warranted by such vulnerable items. At home the picture might be somewhat different. Reading this book has compelled a change in this reviewer’s digital habits at home and at work, providing the impetus to take charge of my digital and online life. Further, it has opened up my understanding of the digital landscape, providing insights and prompting research into new areas that can only be of service in my role as an archivist. In a cyber world as complex as the one here described, a prompt to attend to the many connected issues both in and out of the archival world is a valuable outcome. This book serves to accentuate the problems and pitfalls of data management in a digital world, whether that data is found in our bodies, homes or in the archive. It provides a thoughtful and readable consideration of the complex interaction of the digital and physical spheres, highlighting the many dangers but always providing practical means to increase understanding, develop useful strategies, and mitigate potential risks.
Archives and Records: The Journal of the Archives and Records Association

The Pew Internet Research Center noted that 74% of teens use their cell phone for internet access and almost 25% of teens use cell phones almost exclusively to conduct their digital life on the internet. Parents and kids need a guide in the digital age and Payton and Claypoole are your new sherpas to protect your family. Although every chapter of the book has great advice for families, parents and kids should pay special attention to Chapter 6 - The Spy In Your Pocket. This chapter will help parents illustrate to their kids why their words and actions matter. Privacy in the Age of Big Data by Theresa Payton and Ted Claypoole will walk you through the solutions that can help your kids have fun while protecting their privacy and security. A must read for everyone!
Sue Scheff, Nationally Recognized Author of Wit's End; Family Internet Safety Advocate

People of all ages are increasingly confused about who is collecting their data and why the collection itself could lead to a loss of privacy. Privacy in the age of Big Data by Theresa Payton and Ted Claypoole provides a thoughtful and balanced view on how to harness the power of big data to make it work for you while maintaining the security and privacy of your company and your personal life. Unlike other books, they don't just leave you feeling a sense of dread, they walk you through the steps you can take to combat the threats, know your rights, and protect the privacy and security of your loved ones in the age of big data and surveillance. This book is a must read for all of us that live in this digital age.
Michele Borba, Ed.D., Child Media Expert, Educational Psychologist, and author of The Big Book of Parenting Solutions

If you value your privacy, this book is an absolute must read. So many of us have no idea how much of our daily lives is captured, stored and in the possession of someone else. Privacy in Age of Big Data will enlighten you as to how much of your private life is being digitally acquired without your permission or knowledge.
Doris Gardner, FBI Cyber Supervisor (Retired), recipient of FBI Director’s Award (2009)

Once again, Theresa Payton and Ted Claypoole have provided a thorough examination of the unforeseen consequences that our plunge into the digital age has had on our traditional notions of privacy. Their latest endeavor, Privacy in the Age of Big Data, clearly articulates the impact that a myriad of seemingly innocuous technological advances have had on our daily lives, many of which have irreparably undermined our ability to control the deluge of personal information that is being collected, archived, analyzed, and ultimately leveraged for everything from marketing and advertizing to law enforcement and criminal activities. Payton and Claypoole look beyond the obvious ramifications of over-sharing online and the spread of surveillance mechanisms in the public domain, further delving into the corrosive nature of a world inundated with privacy depriving technologies that now touch every aspect of our society, as well as providing an analysis of the legal and political consequences that our desire for convenience through ever more connectivity has wrought. Privacy in the Age of Big Data is a timely and captivating study of our brave new digital world.
Anthony M. Freed, security journalist and community engagement coordinator for Tripwire, Inc.

Privacy in the Age of Big Data: Recognizing Threats, Defending Your Rights, and Protecting Your Family, accomplishes this feat in lay person's language and in a clear and concise manner. I recommend it should be read by everyone - from grandparents to teens, from corporate America to the homemaker. Safety and security starts with being aware and educated, and reading this book is a must!
Christopher Duque, CyberCrimes Investigator, Department of Prosecuting Attorney (Honolulu); CyberSafety-CyberSecuirty advocate

Technology has improved our lives dramatically over the past two decades, yet there are emerging concerns with the ubiquitous digital collection of private information. Privacy in the Age of Big Data is a thorough look into the growing vulnerabilities we face; Payton and Claypoole explore all aspects of these dangers...effectively raising the reader's awareness, and providing solid recommendations to protect yourself and your most sensitive information.
Shawn Henry, president, CrowdStrike Services; former executive assistant director, FBI

Every informed American needs to know more about today's privacy-invading technologies and what to do about them. This book explains the problems in a readable and lively way. It provides expert and timely insights about the technology, law, and policy for privacy in this age of Big Data.
Peter Swire, Huang Professor, Georgia Institute of Technology and formerly Chief Counselor for Privacy in the U.S. government

Theresa Payton was interviewed by Jon Stewart on the Daily Show on Tuesday, January 21, 2014. You can view the full-length interview on Youtube here: http://www.youtube.com/watch?v=PdLo6gJxYng&feature=player_detailpage#t=913